They’re back! The sensational Stoppies 2020 will recognise and celebrate a truly self-obsessed industry in the best way we know how – further ego stroking (only joking, well maybe).
2020 was a tough year but one with many memorable moments, and StopPress was there through all the highs and lows keeping an industry we cherish informed and up-to-date.
In December the StopPress editorial team put heads together to determine the 2020 categories and nominees – informed by our (questionably) extensive industry insight. You, our avid readers have now had your say and the votes are in.
The Stoppies Awards 2020 categories and nominees were:
Newsmaker of the Year
Jacinda Ardern, Ashley Bloomfield and the Covid-19 response
Media Win of the Year
Stanley St/School Road Publishing partnership
The demise of Bauer Media and ARE’s comeback
Sinead Boucher buys Stuff for $1
The launch of Ovato Publishing Solutions
Government’s media support package
TVNZ and Omnicom Media Group’s launch of Dynamic Ad Insertion Format
Agency Advancement of the Year
Special Group launches into Melbourne and L.A.
YoungShand’s full service push
Omnicom and Vistar bring programmatic to New Zealand
Federation’s launch of ‘The Lab’
Phantom Billstickers moves into the Australian market
Account Win of the Year
PHD named as foodstuffs new media agency
Carat named Countdown’s media agency
The countless top accolades for Special Group
Colenso BBDO named Cannes Agency of the Decade
DDB wins entire Goodman Fielder account
Best Rebrand of the Year
DDB becomes DDB Group Aotearoa
Flybuys rebrand
Whoopsie of the Year
Warehouse Group’s insistence on being an essential service provider
Domino’s ‘Calling all (nice) Karrens’
Safety Warehouse fake cash drop
Best Covid-19 Colab
TVNZ and ASB’s ‘Backing Business’
DDB and The Warehouse’s Teddybear campaign
Dentsu Aegis Network and NZME with interactive Covid-19 Comparisons Map
The Easter Bunny and Method’s introduce AR Easter hunt
JCDecaux uses its nationwide network to say thank you
99 and Spark NZ’s 3D virtual store
DDB, OMD and KidsCan’s 19-for-19
PHD Group partners with new crisis management agency
Phantom Billstickers and Not Another colour the streets
Campaign of the Year
Tourism NZ ‘Good Morning World’ (Special Group)
Toyota Hilux campaign (Saatchi & Saatchi)
Ryman Healthcare’s ‘Ryman Pioneers’ (VMLY&R)
‘Keep it Real Online’ (Motion Sickness)
Vodafone’s ‘Endless Data’ (DDB)
2degrees’ ‘Rhys Darby scented candles’ (TBWA)
McDonald’s ‘Return of the Mack’ (DDB)
Battle of the Fast Food Giants
Uber vs post-Lockdown buy local sentiment
McDonald’s and DDB vs Burger King and Pitchblack Partners
Best Singalong of the Year
Almighty’s ‘Holier-than-thou sparkling water’ (Pitchblack Partners)
McDonald’s ‘Kiwiburger song’ (DDB)
Electric Kiwi’s ‘Benefits song’ (In-house)
Bell Tea’s bring ‘Feel alive flavour’ (Flying Fish and The Enthusiasts)
No Ugly’s ‘Wage a War on Ugly’ (Augusto)
Most Innovative Marketing
Tiny Pub (Emerson and DDB)
11,000 plastic bottles (Kiwibank and 99)
Light dependent campaign (Land Rover and Hello)
Orchard bus stops (Countdown and oOh!media, Stanley Street and M&C Saatchi)
SkyCity’s All Blacks Experience (Augusto)
Best Post-Covid-19 Party
Boldest Move of the Year
Cam Wallace leaves Air NZ after 19 years, becomes new CEO of MediaWorks
Jo Mitchell, Marketer of the Year 2019, moves from McDonald’s to DB Breweries
VMLY&R NZ appoints Fleur Head as Managing Director
Stanley St appoints Dan West as Head of Strategy
Saatchi & Saatchi appoints Mark Cochrane as the new CEO
Creative Ship-Jump/Step-up of the Year
Peter Vegas and Leisa Wall (FCB)
Lisa Fedyszyn and Jonathan McMahon (Special Group)
Steve Cochrane (Saatchi & Saatchi)
Shaker of the Year
Tony Bradbourne (Special Group)
Sido Kitchin (School Road Publishing)
Sinade Boucher (Stuff)
Jodi O’Donnell (TVNZ)
Group of Humans of the Year
Ex Bauer staff who have launched/relaunched masterheads
Get all the winners here.