DDB and OMD NZ are paring up with KidsCan to promote a new $19 for Covid-19 charity initiative.
The appeal is set to help families who have been hit hard during the pandemic. Funds raised will allow KidsCan to supply and deliver an extra 3,000 emergency food packages for families going hungry in remote areas of Aotearoa.
The initiative comes alongside DDB’s latest campaign with Kiwi chefs which shows the stark reality of what our families in poverty have to do to feed their children.
The $19 for Covid-19 is encouraging New Zealanders to donate $19, with a goal to earn $500,000 in two weeks. Already the initiative has raised $300,000 in just two days. $19,000 of that coming from The Cookie Time Charitable Trust.
The 30’ spot has been shared nationwide featuring on TV, video, print, digital and social, thanks to the support of NZME, SKY, TVNZ, MediaWorks and Stuff.
Justin Mowday, DDB’s CEO says as KidsCan usual operations or delivering to schools was no longer feasible, a quick plan of action to help them was needed.
“We needed to bring unity around the number 19. Thanks to the support from partners such as OMD and Liquid Studios we were able to launch $19-for Covid-19 in less than a week. We know that Kiwis will always support one-another during challenging times, it’s part of our DNA. To know that there are families out there battling Covid-19 uncertainty, hungry, is heartbreaking. It’s time to let our kindness prevail, look out for your mate by donating $19 to KidsCan.”
Says KidsCan CEO, Julie Chapman, “Covid-19 has affected all of our lives but for those living in poverty, jobs have been lost and food is running out, children are not getting the nutrients they need to make it through this challenging time. We have launched $19 for 19 to make sure no one gets left behind. Each food package will support a family of 5 for a fortnight.”