Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
Media expert Antony Young rounds up global industry headlines. This week, Fifa’s plan to expand the 2030 World Cup is a rights sales tactic.
Antony Young rounds up global media news. This week, the smartest brand work is riding the World Cup wave without paying Fifa a cent.
Antony Young rounds up global media news. This week, the Washington Post is being sued over claims it charged loyal readers more.
Media expert Antony Young rounds up global media news. This week, Spotify wants people to start listening to magazines.
Media expert Antony Young rounds up global media news. This week, FIFA is giving the World Cup final its first-ever halftime show.
Media expert Antony Young rounds up global media news. This week, The Devil Wears Prada 2 has become a full-funnel playground for brands.
Media expert Antony Young rounds up global media news. This week, Meta is set to dethrone Google as the world’s biggest digital ad player.
Media expert Antony Young rounds up global media news. This week, the great KitKat heist – or was it just a marketing stunt?
Media expert Antony Young rounds up global media news. This week, PetSmart’s response to viral joke called “buzzkill”, rather than brand win.
Media expert Antony Young rounds up news from beyond Aotearoa. This week, burger CEOs bite back after a Macca’s video was roasted online.
Media expert Antony Young wraps up global media headlines: Zuckerberg on trial, UK agencies’ staff exodus and new Valentine’s Day campaigns.
Media expert Antony Young rounds up global media news. This week, The Washington Post leadership calls recent jobs cuts a “strategic reset”.
Spark Foundry’s Nicky Greville says the team worked their socks off in 2025 and she’s looking forward to doing it all again.
Clear Hayes PR general manager Susie Thomson-Evans says in 2025, people showed a real hunger for community and meaningful connections.
Elemental Distillers’ Ben Leggett says cracking the technology on a lower alcohol but still full flavour gin was a true ‘Eureka’ moment this year.
AUT’s Jo Page says the biggest change she saw in her work in 2025 was a higher level of engagement from students.
The Marketing Collective’s Marijke Timmers says the highlight of her year was creating a community with small businesses all over Aotearoa.
Amanda Wilson says These Guys I Know had a big year in 2025, but she’s proud of what they delivered, especially the campaign Thanks Driver.
Community events offer brands opportunities for connection and loyalty. Corinna Homer discusses how strategic activation can enhance trust.
NosyHQ’s Kathryn McGarvey says she saw a distinct shift in why her clients wanted customer research in 2025 – to build retention.
One Plus One’s Liz Holt says the best thing about working in communications is the people: her incredible team and clients.
Media expert Antony Young is back! He rounds up industry news from beyond Aotearoa in his first column for 2026.
Rise and Shine’s Luci Marshall says she’s been motivated by the tangible value PR offered clients during a challenging year for businesses.
Special Wellington’s Bethany Omeri says 2025 taught her that there is nothing more important than having fun.