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Axis Awards 2021 finalists announced
The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
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News
TVNZ reports audience growth despite challenging 2020
TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year. Total revenue was…
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Facebook signs partnerships with three of Australia’s independent publishers
Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media. In a statement issued by…
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GroupM launches AI-powered influencer marketing platform
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than…
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NZME releases 2020 financial results
New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2…
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Toyota teams up with Gnarls Barkley and Ladi6
Created by Saatchi & Saatchi, Toyota New Zealand has released the next phase in their ‘In Crazy We Believe’ campaign celebrating backing ‘a bunch of sailors’…
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New director bolsters Wabi Sabi’s NZ offering
With the release of a new campaign involving the iconic Bluebird Penguins, Wabi Sabi Media Group has announced it is now representing director Fernando Hart. Fernando…
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oOh!media releases annual result for 2020
oOh!media Limited has today announced its financial results for the year ended 31 December 2020. In a challenging year for the Out of Home segment due…
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NZ House & Garden expands
NZ House & Garden has grown by an impressive 16 pages, taking the March issue – available from today – to just under 200 pages. Editor…
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The Paper Planes competition is back for 2021
Let your creativity take flight – The Paper Planes is returning in 2021 and preparing to land. Stuff’s annual creative competition shines the spotlight on the…
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Garage Project, Hello own beer o’clock
Leveraging a real-time, open weather API, Garage Project has launched a new digital billboard campaign to promote their flagship beer, BEER. The dynamic campaign by Hello…
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Spark demonstrates importance of detail in America’s Cup campaign
Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Greenwood from Finch, the…
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Marketers share concerns, solutions for post-Cookie world in new study
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report…
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Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight. So, over the last few…
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Powershop tells us we deserve better in latest campaign
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and tells them that…
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ThreeNow content offering expands
ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content now available to stream. This includes…
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Crave celebrates birthday with playful rebrand
Crave Global turns five this month, so true to form the creative powerhouse has unveiled a fresh new brand identity that highlights their vision of ‘craving…
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Vevo launches new AI tool for emotion-based ad targeting
Music video network Vevo has launched a new AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods…
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Flicks and Neon renew content partnership
Flicks and VOD provider Neon have announced a renewed 12-month partnership. The partnership is a content driven solution which utilises Flicks’ writing talent and position in…
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FCB and Fire & Emergency NZ launch an escape
This week saw the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with FCB – encouraging Kiwis to understand the very real risk of…
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Special Group storms the Super Bowl
Special’s new Los Angeles office may only be five months old, but it’s already creating a lot of attention in America. Their first commercial featuring Star…
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True celebrates Land Rover’s legacy in latest campaign
Land Rover NZ has released its latest campaign, ‘Standard Since Day One’, to introduce the new Land Rover Defender 90 into New Zealand. Created by independent…
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Scroll Media launches high impact ad formats
To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new range of attention grabbing ad formats. The high impact range is…
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The Rock celebrates 30 years in latest campaign
MediaWorks has unveiled its latest marketing campaign for The Rock, revelling in the fact that 2021 marks 30 years of the iconic radio brand gracing our…
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Qualtrics welcomes new country manager
Experience management company Qualtrics has announced the appointment of Jason Laufer as Country Manager for Australia and New Zealand (ANZ). Laufer will lead the company’s operations…
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Countdown and M&C Saatchi present Value you can Count on
The start of the school year means extra expenses for families, and with the uncertainties surrounding Covid, these pressures are being felt more than ever. With…
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Mini MBA spot up for grabs thanks to oOh!
As oOh!media New Zealand takes Calibre to the streets, the company is offering one industry professional the chance to win a spot on a top marketing…
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Verizon Media Academy returns for 2021
Verizon Media has opened nominations to its industry-leading talent programme, Verizon Media Academy. The expanded programme returns for its third year, providing the next generation of…
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Asia Pacific Effie Awards names two new Heads of Jury
Effie Asia Pacific has announced Alex Lubar, President of McCann Worldgroup Asia Pacific and Erica Kerner, SVP, Head of Marketing Strategy & Partnerships, Commercial at ONE…
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New data shows ad market recovery continues
New Zealand’s advertising market has rebounded strongly from recent Covid-related declines, finishing the year on a high by reporting a 10.4 percent increase in December ad…