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Rubii announces partnership with IMANZ
Rubii founder Ben Holmes and chief customer officer Kristian Waller.
Independent Media Agencies New Zealand has announced a partnership with AI-powered campaign operations platform Rubii.
This collaboration between IMANZ and Rubii is designed to equip New Zealand’s independent agency sector with operational infrastructure, addressing the fragmented and manual workflows that have historically drained resources.
Competitive advantage
By consolidating campaign tracking, optimisation, reporting, and financial reconciliation into a unified platform, Rubii enables media teams to operate more efficiently, scale more effectively, and improve profitability.
IMANZ CEO Simon Teagle says this partnership brings “a massive competitive advantage” to independent agency models.
“Our mission at IMANZ is to ensure our independent members possess the absolute best tools to thrive,” said Teagle.
“Rubii delivers exactly that. It enables media teams to operate smarter, not bigger, by turning hours of manual administration into seconds of automated precision. Their roadmap is seriously impressive, and this partnership levels the playing field, helping indies scale their businesses, reduce mistakes, and improve campaign ROAS.”
Investing in the industry
According to client data, Rubii’s campaign delivery dashboard improves productivity threefold and eliminates financial leakage. Automated reporting dashboards reduce client reporting time by more than 80%, while end-of-month reconciliation systems slash billing workflows by up to 90%, integrating directly with financial accounting software like Xero.
Rubii founder and CEO Ben Holmes views the partnership as an investment in the industry’s most agile sector.
“We truly believe independent agencies are the industry’s fastest movers and boldest thinkers,” said Holmes.
“They champion diversity of thought and drive healthy competition across the media ecosystem. Unlike large network structures burdened by legacy systems, independents have the flexibility to choose what works best for their clients and teams. This is a once in a generation opportunity to outperform the networks – not by being bigger, but by being smarter, faster, and more connected. Rubii provides that operational edge across the costliest and resource-heavy functions of an agency – campaign delivery, reporting, and reconciliation.”
