News
Focus on the feeling you’re selling
Marketing is more than selling a product, it’s about how you make people feel, says brand and retail strategist Nick Gray.
Author Zahra Shahtahmasebi
Zahra Shahtahmasebi
Writing is Zahra’s happy place – she’s been scribbling stories on any bit of paper she could find since she first learned how. She works across StopPress and NZ Marketing magazine and loves bringing the news and views of the industry to life both in print and online. She moonlights as an instructor with Chans Martial Arts, teaching Kung Fu (she’s a black belt).
News
Toyota tops Kantar’s reputation index three years running
Toyota has been named the most reputable brand in Aotearoa for the third year running, according to the Kantar Corporate Reputation Index.
News
Cookies, signals and AI – Vijay Kunduri’s insights into the world of video
Combining first-party intelligence with engagement signals is where the real cookie-less value is built, says Dailymotion’s Vijay Kunduri.
News
TVNZ youth platform Re: News closes
Re: News, TVNZ’s news platform for rangatahi, is closing down on May 29 after nearly a decade of serving the young people of Aotearoa.
News
Aotearoa’s finest celebrated at 2026 NZ Media Awards
Aotearoa’s media industry celebrated excellence in journalism last week at a time where leaders say it is “more important than ever”.
News
Why video measurement should reflect how people actually watch – Q+A with Murray Love
Household viewing habits have changed considerably but reporting metrics are still stuck in the past says media expert Murray Love.
News
IAB Video Summit brings the crowds
It was standing room only at IAB New Zealand’s Video Summit on May 7 as people gathered to hear from international and local experts.
News
Live events are GenZ’s new third space – Live Nation study
While Gen Z might be selective with where they direct their attention, being part of cultural moments, like concerts, stood out as a key priority for them.
News
Social media is all about telling great stories – #OnSocial26
Yash Murthy says that while social media audiences are fragmented, they are still willingly to give their attention to content that is captivating.
News
Google’s Gemini blocked over 8.3 billion ads in 2025 – report
Scammers work fast, but Google says its AI assistant Gemini works faster, stopping billions of “bad ads” before people even see them.
News
Trust in news up as readers turn away from AI slop
Trust in the news is on the rise in Aotearoa, according to the Auckland University of Technology’s latest report.
Campaigns
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.
News
Brands bring the action to music festivals across Aotearoa
Brands are showing up at music festivals with more than just a logo. Live Nation’s Kristy Rosser shares what that looks like in 2026.
Media
Shit You Should Care About’s Lucy Blakiston is Go Media Young NZer of the Year
Independent media leader Lucy Blakiston has been named the Go Media Young New Zealander of the Year, announced on March 19.
News
ASA ad spend figures raise important questions – OOHMAA CEO
Digital advertising now accounts for nearly three-quarters of ad spend here in Aotearoa, according to the latest figures from the ASA.
Campaigns
Hot Cross Buns tune gets orchestral refresh with Woolworths and dentsu
Woolworths and dentsu have taken the tune Hot Cross Buns to the next level, transforming it into a full orchestral performance.
Media
Dish is No1 paid-for magazine in NZ – Roy Morgan
Dish magazine is claiming the title of No1 paid-for magazine in Aotearoa, as the December 2025 Roy Morgan readership results are released.
Awards
Talking about what matters – David Shing at The Worthies
David Shing loves The Worthies, an award show celebrating the non-profit and public sectors, because it “does what it says on the tin.”
News
Sad day for SXSW Sydney: 2026 festival cancelled
SXSW Sydney has been suddenly cancelled, with organisers citing the “prevailing market conditions” as a key reason.
News
Whittaker’s whimsical window brings Christmas magic
Inviting people to explore the ‘wonder of Whittaker’s’, the whimsical window displays a factory making the Kiwi company’s chocolate pods.
Awards
Kiwi agencies celebrate Campaign Agency of the Year wins
The awards, presented on December 9, recognise industry excellence across media, marketing and PR in the Asia-Pacific region.
News
Ikea open in Aotearoa
It’s been almost a decade coming, but Ikea is officially open in Aotearoa. StopPress deputy editor Zahra Shahtahmasebi was at the December 4 launch party. The trip came with a hot dog and a Djungelskog.
News
Omnicom-IPG merger sees 4,000 jobs cut, DDB and FCB brands retired
The Omnicom and Interpublic merger is making global headlines again, confirming that the DDB, FCB and MullenLowe brands will be retired.
News
Who took home the gongs at the 2025 IAB Awards?
Digital advertisers descended on Shed 10 on November 20 for the annual IAB New Zealand Digital Advertising Awards.
News
Dish magazine Christmas 2025 first week sales up 41%
First week sales of dish magazine’s Christmas 2025 issue are up 41% year on year, capping off a hugely successful 12 months for the title.
Media
Seven Sharp and Mindshare take Ikea on a ‘Swede As’ road trip
Ikea, the Swedish brand known for its flatpack furniture and meatballs, will open its first store in Aotearoa on December 4 at Sylvia Park.
News
‘What we want is human’: Brand Summit 2025 wrap up
“What we want is human” – This sentiment flowed through Brand Summit 2025, with speakers sharing how in-person connection supports success.
Media
Exploring the warped history of vinyl on vinyl: The Spinoff presses podcast to LP
With sales increasing almost 100-fold, vinyl is having its phoenix moment: rising from the ashes of its seeming demise in the early 2000s.
News
Jacinda Ardern flies the Whittaker’s flag on US TV
Former primer minister Jacinda Ardern has put Whittaker’s Chocolate in the global spotlight following an interview on US TV.
Campaigns
Ads on Pads unveils the world’s most period-friendly billboard
Aditi Gorasia keeps community at the centre of everything she does – her first billboard campaign for Ads on Pads was all about giving back.