Rory Gallery says local ad agencies risks disrespecting their audience & that a mindset shift is needed if creatives really want to compel customers.
Shane Bradnick gives his take on the top three Super Bowl ads of 2022, as he says most brands went ‘all in’… well except one which missed the mark.
Rupert Price of DDB says while marketers need to be aware of future trends, they can’t forget the most important voice is still that of the customer.
Andy Bell of TRACK NZ says the current wave of digital transformation we are experiencing is underpinned by changing customer needs and expectations.
This year’s John Lewis Christmas ad ‘Unexpected Guest’, as Courtney Devereux explains, is an unfortunate disappointment in our current reality.
Stanley St’s Dan West and FCB’s Sue Kipling share their thoughts on stereotypes in storytelling, supported by research agency PureProfile.
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu thinks the answer is simple.
LUMO Digital Outdoor’s Head of Design and Production, Jamie Snow, explains how brands can make something truly memorable.
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel.