After submitting our thoughts on the new ASA influencer guidelines applicable from this week, we have had numerous conversations around the breakout table and with clients…
It’s tempting to believe that out there, other companies are doing a much better job of managing data. I have some news for you, they’re not.…
Isaac Newton once said, ‘No great discovery was ever made without a bold guess’. Following the Mediaworks TV – Discovery announcement on the 7th. Of September,…
I know a man (definitely not me) who doesn’t always listen to those closest to him when they offer advice. This man (definitely not me) was…
No, no, no DomiNO’s. I’ve taken longer than usual to write this piece because, in my gut, I’m having a hard time stomaching the latest ‘campaign’…
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? And what does this mean for marketers looking to promote their brands?…
Adobe has recently launched evaluation tool Adobe CQ (creativity quotient) that aims to help teams and organisations measure enterprise creative aptitude and capability. In the form…
By James Nicolle Boost is 100 percent owned by its owner and CEO Nathan Donaldson. The company is soon to turn 20 years old and Nathan…
The issue of brand safety in the advertising industry is nothing new. Back in 2017, we saw YouTube enter an “ad crisis” as marketers detected their campaigns showing…
Over the COVID-19 lockdown, free-to-air television enjoyed a renaissance of sorts, as New Zealanders flocked to the service in record numbers. Anecdotally, some free-to-air TV shows…
