Features
The fame game that is Super Bowl
Steve Cochran, Chief Creative Officer, Saatchi & Saatchi New Zealand, looks at how brands are making the most of their Super Bowl ads.
Author Steve Cochran
Steve Cochran
Steve Cochran is Chief Creative Officer at Saatchi & Saatchi NZ. He has more than 30 years’ experience in the creative industry working across iconic local and global brands, including Toyota, Westpac, Air New Zealand, Chorus, Yellow, Tip Top, New World, and Burger King. He has collected awards at prominent international and local shows, and served on numerous juries, including Cannes Lions.