Awards
Kantar names Colgate the Ad Impact Winner for June
Kantar has named Colgate as the Ad Impact Award winner for June, recognising the toothpaste brand for its new campaign, ‘Smile strong’.
Kantar has named Colgate as the Ad Impact Award winner for June, recognising the toothpaste brand for its new campaign, ‘Smile strong’.
Wattie’s latest creative, ‘It’s Wattie’s you need’, is rooted in comfort, familiarity and everyday convenience.
McDonald’s new campaign turns a functional product behaviour into a moment of spectacle to secure the April Kantar Ad Impact Award.
Jack Link’s “Feed Your Wild Side” stands out for its ability to balance entertainment with clear message delivery.
For years, the industry has argued about creativity versus effectiveness as if they sit on opposite sides of the table. They don’t.