Michael Hill launches Christmas campaign
In collaboration with CHE Proximity, Michael Hill Jeweller has launched its Christmas campaign based on…
Breast Cancer Cure launches ‘For the Want’ campaign
Hello and Breast Cancer Cure have launched a campaign to drive donations across breast cancer…
Loyalty NZ: What’s the return on investment of loyalty marketing?
As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of…
There’s no I in Team: Xero’s Craig Hudson talks small business wellbeing
Recently launched, Xero’s wellbeing check-in system allows small business leaders to better connect with their team and ensure they are being looked after. Here, we talk to Xero country manager…
When is an ad not an ad? Why the ASA’s ‘Making it clear when ads are ads’ has left Undertow Media with more questions than answers
After submitting our thoughts on the new ASA influencer guidelines applicable from this week, we…
Five steps in your data journey
It’s tempting to believe that out there, other companies are doing a much better job…
A bigger voyage for Discovery?
Isaac Newton once said, ‘No great discovery was ever made without a bold guess’. Following…
Doctor doctor give me the news. Why marketers need to heed good advice and take their medicine
I know a man (definitely not me) who doesn’t always listen to those closest to…
Tough lessons to learn: Why doing due diligence around cultural context is more important than ever for marketers & brands
No, no, no DomiNO’s. I’ve taken longer than usual to write this piece because, in…
A look into the future of events
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? And…
