StopPress Exclusives
Pharmac appoints Whare PR
Māori communications firm Whare PR has been appointed to launch Pharmac’s Te Pataka Whaioranga type-2 diabetes medicines equity campaign.
FEDERATION reveals latest Auckland Transport campaign
Aucklanders deserve some good karma right now, and this week Auckland Transport launches its ‘good karma’ behaviour change campaign for drivers.
Ogilvy NZ releases digi games for Cadbury and OREO
Ogilvy NZ recently released two digital games for Mondelēz New Zealand brands, Cadbury and OREO. The games are designed to drive engagement.
NZME powers up vaccine roll-out with company-wide campaign
New Zealand Media and Entertainment has launched a multi-platform campaign across all of its media brands to promote the Covid-19 vaccine roll-out.
The Yumpire serves up record sales for Pizza Hut
Having launched in mid-April, The Yumpire has posted impressive numbers for Pizza Hut from the get-go; smashing single day and weekly sales records.
Justin Mowday talks to StopPress about the pitch process, Accenture’s difference and growing the agency locally.
An exclusive chat with the FCB NZ CEO about implementing his global integration initiatives locally and taking Kiwi creative to the next level.
Despite the current lockdown, magazines are forging ahead – with exciting developments in the works at ICG Media.
Following TVNZ’s Travel Category Case Study, StopPress spoke with Jodi O’Donnell about how TVNZ OnDemand provides a powerful advertising platform.
How are car brands performing on social?
Like all of us, carmakers have been doing it tough for the last few years. The global pandemic has affected sales with numbers falling by 23% in 2020.
Why investing in quality is more important than ever
Andrew Burke, Managing Director, APAC and Growth Markets at Outbrain, thinks all advertisers should rethink the way they look at quality advertising.
The heart of the Mattar: Bridging the gap between agency and immersive technology
Managing Director of tech studio Method, Sam Ramlu explains why brands & agencies are queuing up to adopt web-based augmented reality platform Mattar.
Podcasting: The tremendous growth of audiences and the effectiveness of podcast advertising
In the last 18 months as we’ve navigated a global pandemic, New Zealand has seen tremendous growth in podcasting with audiences doubling in size.
The inclusion illusion: Why it’s time for the Kiwi creative sector to step up
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu thinks the answer is simple.
Creative juices: Why the Out of Home LED screen is the ideal blank canvas
LUMO Digital Outdoor’s Head of Design and Production, Jamie Snow, explains how brands can make something truly memorable.
A clearer lens: Restoring trust in out of home measurement
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel.
Reflections on race from across the ditch
TRACK Aotearoa Planning Partner Jodie Armstrong-Downes reflects on the topic of race & diversity with respect to creative agencies in NZ and overseas.
