TVNZ+ Social Stream brings social campaigns to the big screen
Investment in vertical video is on the rise, and TVNZ+’s Social Stream opens the door for social campaigns to take to the biggest screen in the house.
New loyalty programme Cashpoints arrives to fill the FlyBuys gap
A new customer loyalty programme, Cashpoints is offering a real-time, collect and-spend initiative for national retailers.
Les Mills targets gym anxiety with Be Imperfect campaign
Silence your inner critic and embrace imperfection – that is what the fitness journey is all about, says Les Mills in its new brand campaign.
Kiwi agency, global company launch campaign to eliminate age discrimination
Global talent specialists, Skills Development Group, have teamed up with Kiwi commerce agency Multiplied to fight against age discrimination in the workplace.
dentsu and Woolworths open world’s first supermarket for bees
Auckland’s Ambury Farm was buzzing this school holidays as Woolworths and denstu Aotearoa highlighted the importance of bees.
StopPress Exclusives
Kantar’s August Ad Impact Award goes to KFC for ‘The power of KFC’, well branded and refreshingly distinctive, it delivers significant levels of enjoyment.
How do you achieve purpose-driven marketing and brand growth? Dove has cracked it, celebrating 20 years of its pioneering Campaign for Real Beauty.
Bruce Ferguson, Creative Director of Darkroom, talks with The Creative Store all things design, the world of events and working with big names like Sunburn.
Demonstrating its ongoing support of the country’s tourism and travel sector, NZME is proud to be the exclusive media sponsor of the 2024 New Zealand Tourism Awards.
Scroll Media launches ‘virtual storefront’ to drive online sales
Scroll has just launched Scroll Shoppable Media, powered by tech platform Vudoo, which can transform ads and content into shoppable store fronts.
Leading economist set for iMedia Online Retail Summit 2024
The summit, which takes place from May 13-15, will feature expert analysis from around 15 keynote speakers, headlined by economist Shamubeel Eaqub.
Behind the transformation of ThreeNow
Warner Bros. Discovery shares what went into the creation of the revamped ThreeNow platform.
Expanding NRL’s reach: A strategic partnership with Mi9
Following a triumphant year, NZ’s NRL is joining forces with Mi9, a leading digital media provider, to extend its influence.
Be like Rick Astley (and other sticky advice from reality TV queen Maz Farrelly)
Her reality TV shows have been watched 8 billion times, so Maz Farrelly knows a thing or two about engaging audiences.
Celebrities, brands, athletes: the standout performers of Paris 2024
What makes a brand standout on the Olympics’ global stage, and could it be anywhere near as tough as nailing a perfect ten at synchronised diving?
Navigating new territories: New tools for online safety
The internet is an indispensable part of the daily routine of all Kiwis. Head of Meta NZ, Spencer Bailey shares new investments that enhance online safety.
Google’s cookie backflip has us talking for all the wrong reasons
Marketers may have been relieved to hear Google changed its mind on cookies, but D3’s Tom Acheson-Gray believes this reversal is no reason to change course.