99 and Spark launch NZ’s first 3D virtual store
Spark and 99 have recently launched a 3D virtual store that will serve as a…
YoungShand releases in-depth marketers perspective report
YoungShand has announced today a new report, The YoungShand Marketing Challenges Project. The report is…
Impact PR talks modern communication for old issues
Impact PR have got it sorted when it comes to knowing their audiences. The boutique agency has found a way to stand out in a very saturated market, and in…
Go global or stay local? Part two
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ Does practice makes perfect? Being part of a bigger…
Back to the future: How the pandemic is changing our relationship to the internet
One of the oddities of the global pandemic is that we are all experiencing it…
How to be the marketer your CEO always wanted
In a previous article I acknowledged that most marketers have at some point wanted to…
Sales sisters! Marketing brothers! It’s time to bury the hatchet
There’s a long-standing cliché about sales and marketing being at each other’s throats all the…
Coping with Covid
Well done New Zealand, no doubt we’ll be enjoying international praise for the next wee…
2020 Vision: What is your focus for the year ahead – part three
It’s the start of a new decade and our industry is picking up the pace.…
Stop the knee jerk: marketing prejudices must go
When things get tough economically the first lever most marketers pull is marked ‘caution’. But…
