StopPress Exclusives
The 2021 PREScom Awards winners announced
After another challenging year for the PR industry in Aotearoa, the decision was made to take the fourth annual Pressies awards online.
Nielsen Launches Stadium, the new home ground for Nielsen Sports Data & Insight
Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM.
FEDERATION’s ‘thousands of moments’ campaign for Massey University breaks the genre
Massey University’s new recruitment campaign breaks the sector’s advertising genre of skyward-looking students.
New World and DDB encourage Kiwis to make it or fake it this Christmas
New World is focused on giving Kiwis the Christmas they deserve by taking the pressure out of the festive season.
JCDecaux NZ and VIOOH launch first programmatic campaign with Air New Zealand
The campaign is the first to run programmatically across JCDecaux New Zealand’s airport portfolio.
Katharine Broughton on PR’s rise, how the industry is evolving as brands become more conscious of community & what makes for a winning awards paper.
Head of Strategy and Partner at Mosh Julian Thompson tells StopPress how businesses can better leverage Facebook & what social developments to expect.
Justin Mowday talks to StopPress about the pitch process, Accenture’s difference and growing the agency locally.
An exclusive chat with the FCB NZ CEO about implementing his global integration initiatives locally and taking Kiwi creative to the next level.
Brandcast 2021: Is your brand available on demand?
YouTube recently hosted 2021 Brandcast Delivered for advertisers, an annual opportunity for the video sharing service to share its new ad offerings.
Garage Project search for new Marketing superstar
Garage Project, the iconic Kiwi brewery known for their unique and beautiful beers, are looking for a marketing superstar. Could this be you?
Find, engage, inform: Your guide to marketing this holiday season
How has your target audience evolved over a year of changes? Outbrain’s Andrew Burke shares insights from the company’s Holiday Marketing Guide.
oOh!media celebrates marketing pioneers
Not afraid to push the boundaries oOh!media has a passion for working collaboratively with forward-thinking marketers to challenge what OOH could be.
Stereotypes in Storytelling – considerations and provocations
Stanley St’s Dan West and FCB’s Sue Kipling share their thoughts on stereotypes in storytelling, supported by research agency PureProfile.
The inclusion illusion: Why it’s time for the Kiwi creative sector to step up
How can you convince majority groups to shift their thinking when the world has catered to them for so long? Sam Ramlu thinks the answer is simple.
Creative juices: Why the Out of Home LED screen is the ideal blank canvas
LUMO Digital Outdoor’s Head of Design and Production, Jamie Snow, explains how brands can make something truly memorable.
A clearer lens: Restoring trust in out of home measurement
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel.
