Focus on the feeling you’re selling
Marketing is more than selling a product, it’s about how you make people feel, says brand and retail strategist Nick Gray.
The Warehouse sets up delivery partnership with DoorDash
Kiwis in Auckland, Christchurch and Wellington can now get The Warehouse products delivered to their door via DoorDash.
Special Design creates new brand identity for The New Zealand Society
Special Design has crafted a brand identity for The New Zealand Society as the non-profit prepares to celebrate its centenary.
Silver Ferns and Pitchblack ask New Zealand to ‘Fight with us’
Pitchblack Partners and Netball NZ have teamed up to launch ‘Fight with us’, a call-to-arms to rally the nation behind the Silver Ferns.
Wattie’s latest work via TBWA\New Zealand heralds a new era
Wattie’s new campaign, via TBWA\New Zealand is already resonating, having been recognised by Kantar New Zealand for the May Ad Impact Award.
Three Waka Kotahi campaigns named on Gerety Awards global shortlist
Gerety Awards has revealed its global shortlist following executive jury sessions taking place around the globe.
One Plus One named Asia-Pacific Boutique PR Agency of the Year
One Plus One Communications has been named Best Boutique PR Firm at the PR Awards Asia-Pacific 2026 for the second year running.
Wattie’s latest campaign wins Kantar Ad Impact Award for May
Wattie’s latest creative, ‘It’s Wattie’s you need’, is rooted in comfort, familiarity and everyday convenience.
Development West Coast takes out top PRINZ Award
Development West Coast received the Supreme Award at the annual PRINZ Awards for a campaign that shifted behaviour towards modern mining.
NZME takes top prize at NZ Radio & Podcast Awards
NZME’s Newstalk ZB has been named Network Station of the Year for the sixth year in a row at the 2026 NZ Radio & Podcast Awards.
Re:brand wins major international awards
Re:brand has earned global recognition at the Transform Diamond Awards for its evidence-led branding expertise.
The shift toward outcome-based measurement in out of home
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention.
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.
Curiousity and change at The Worthies 2026
A very worthy group of communications and marketing leaders gathered at Parliament this week for the first Worthies Conference and Awards.
Brand lessons from Super Bowl 2026
The Super Bowl spotlight is powerful, but attention alone does not build brand strength, writes Tracksuit’s Sam Brough.