Around the World: Fifa’s 64 team plan is a rights sales tactic
Media expert Antony Young rounds up global industry headlines. This week, Fifa’s plan to expand the 2030 World Cup is a rights sales tactic.
New Zealand Housing Foundation names Tonic as PR partner
New Zealand Housing Foundation has appointed Tonic Communications as its strategic PR and communications partner.
KFC’s Double Down returns to Aotearoa with a side of gravy
As the Double Down makes its return to Aotearoa, KFC has created a gravy tap to allow people to dip their bunless burgers on demand.
The Nations Championship launches new campaign
The Nations Championship, a new 12-country international rugby competition, has kicked off alongside a new campaign.
AA Life Insurance and Quantum Jump ‘make life easy’
AA Life Insurance has launched a new campaign, ‘Making life easy’, in partnership with advertising agency Quantum Jump.
SCG shines at 2026 PrintNZ Business Awards
A long-term commitment to sustainability has seen SCG recognised with the 2026 PrintNZÂ Business Awards Category – Sustainability.
2026 Beacon Awards winners announced
The 2026 Beacon Awards, in association with QMS, were held at the Viaduct Events Centre in Auckland on the evening of July 2.
2026 IAB New Zealand Digital Advertising Awards call for entries
The 2026 IAB New Zealand Digital Advertising Awards mark the 10th year of celebrating outstanding digital advertising in Aotearoa.
McCann NZ makes strong Cannes Lions debut
McCann New Zealand earned one Gold, one Silver, four Bronze and 20 shortlists in its debut year at Cannes Lions.
Special US wins Cannes Lions Independent Agency of the Year – Engagement
Special’s Los Angeles office has been named Independent Agency of the Year – Engagement at the 2026 Cannes Lions.
Motion Sickness leads historic Cannes week for Aotearoa
Motion Sickness has delivered one of the strongest performances by a New Zealand independent on advertising’s biggest global stage.
Two creative-comedians on bravery in comedy and advertising
Zach Hall and Lane Pilkington are copywriters by day, standup comedians by night. What does bravery look like? No laugh track, no safety net.
Bigger isn’t better: The case against government media consolidation
Health NZ’s decision to choose a media agency of record has Antony Young asking: “are centralised media appointments still relevant?”
The shift toward outcome-based measurement in out of home
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention.
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.