StopPress Exclusives
Kargo acquires Ziggeo, launches next-gen video offering for publishers and brands
Kargo has announced the acquisition of Ziggeo, a video player & tech company, bringing a suite of products to Kargo’s growing omnichannel platform.
CNH Industrial welcomes Tracta onboard as partner
Napier-based rural agency Tracta has won the New Zealand media account of the world’s second largest farming machinery business, CNH Industrial.
OIS partners with Go Media to provide third-party verification
Go Media has been certified to provide customers with enhanced campaign delivery analytics via 3rd-party verification technology provider OIS.
Hnry and MediaWorks join forces across platforms
The combined power of audio and out-of-home has been spotlighted thanks to a successful campaign between Hnry and The Rock radio station.
Menulog takes on competition with star power
Online food delivery company Menulog has launched its first campaign in New Zealand featuring global superstar Katy Perry.
This month’s Kantar Ad Impact Award goes to Whittaker’s for their “Whittaker’s J.H. Returns” ad.
Solving a unique name recognition challenge, FCB Media came up with an award-winning data-driven search solution that moved SEAT’s campaign up a gear.
With 30 million people searching online for grocery items per month, PAK‘nSAVE & PHD NZ realised Google search presented a competitive opportunity.
Special’s emotive and award-winning work with Motor Neurone Disease NZ helped tell a story all too familiar for Kiwis living with the illness.
Crucial cultural and social shifts to be presented to leading Kiwi marketers
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand Summit.
Getting the most out of programmatic advertising
As programmatic advertising becomes a core feature in the digital marketing landscape, Jane Ormsby founder & MD of Scroll Media discusses its impact.
Capturing moments with Programmatic DOOH
Rick Goodwin, Product Innovation and Solutions Director at oOh!media, shares his insights on the current state of programmatic DOOH in New Zealand.
The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers.
Five trending takeaways from NZSOMO
Sam Snowden, Head of Social at DDB Aotearoa, unpacks five trending social takeaways that every marketer should know about.
An ad-supported Netflix could become a media planners dream
James Davidson, GM of Planning at PHD, lays out what an ad-supported Netflix means for the marketing and advertising world.
Netflix set to disrupt NZ’s television advertising market
Antony Young, co-founder of The Media Lab, explores what Netflix’s announcement to sell advertising will mean for New Zealand.
Book review: Growing a healthy business with Future Demand
Simon Lendrum reviews James Hurman’s new book Future Demand: Why building your brand among tomorrow’s customers is the key to start-up success.
