Flight Centre has taken out the prize for most successful post over the past four weeks, while Air New Zealand continues to maintain its lead on the scoreboard.

Will the agency of the future use AI to track employees and boost retention? Will paid OE’s become an employee expectation? Only time will tell, but one thing is for certain — agencies will need to adapt to the new generation. Pead PR managing director Sarah Munnik reflects on what agencies will look like in the future.

Creative agency Augusto and 23-year-old film maker and Voices of Hope co-founder Jazz Thornton have joined forces to kickstart a conversation around youth suicide. The duo have recently released Jessica’s Tree, a web documentary series hosted on the NZ Herald and Youtube that examines the last 24 hours of the life of Jessica, one of Thornton’s friends who took her own life. The series carefully balances tragedy and hope, and has been produced by Augusto and directed by Thornton. Here, Thornton and Augusto executive producer Cass Avery talk telling this sensitive story, social advocacy and using a creative medium to create change.