StopPress Exclusives
HYPER fuels innovation at Mobil
Mobil NZ has appointed retail marketing agency HYPER as its promotional management agency & digital signage provider for its forecourt store network.
Charging ahead with The Wonders
Mercury and FCB NZ have launched a new campaign on the ‘Energy made Wonderful’ platform featuring a team of energetic helpers.
TAB NZ and Chemistry ask the Irish rugby team to ‘Consider the odds’
Greeting the Ireland rugby team in Auckland this week is a series of cheeky reminders from TAB New Zealand on how tough the games against NZ will be.
oOh!media and Suntory Boss Coffee lend commuters a helping hand
oOh!media, Suntory BOSS Coffee & OMD are bringing a slice of Shibuya to the streets of Auckland with a Japanese vending machine full shelter takeover.
Special NZ and The Collective launch straight talking campaign
Yoghurt brand, The Collective, and Special New Zealand have launched a new campaign that talks about themselves the way their customers do.
Together and Te Ara Ahunga Ora Retirement Commission speak to StopPress about their 2022 Beacon Award-winning campaign Chasing Answers.
Jacob Newton & Josep Jover keep us informed about what’s happening on the ground at Cannes 2022 through their unique lens as two young DDB creatives.
Donna Gurney of Warner Bros. Discovery and Jodi O’Donnell of TVNZ share their thoughts on the future of TV audience measurement.
In April Kantar tested a range of new creatives in the hunt for the Kantar Ad Impact Award winner. Coming out on top was Air New Zealand.
Crucial cultural and social shifts to be presented to leading Kiwi marketers
An all-local keynote speaker line up is set to inspire and unlock new marketing insight at this year’s iMedia Brand Summit.
Getting the most out of programmatic advertising
As programmatic advertising becomes a core feature in the digital marketing landscape, Jane Ormsby founder & MD of Scroll Media discusses its impact.
Capturing moments with Programmatic DOOH
Rick Goodwin, Product Innovation and Solutions Director at oOh!media, shares his insights on the current state of programmatic DOOH in New Zealand.
The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers.
The perfect storm affecting New Zealand’s advertising industry
The New Zealand advertising industry is facing a crisis of talent. Barry Williamson of Marsden Inch Recruitment explores how to address this…
Why watching an ad break doesn’t have to feel harder than doing a chore
Rory Gallery says local ad agencies risks disrespecting their audience & that a mindset shift is needed if creatives really want to compel customers.
Review: The best (and worst) Super Bowl ads of 2022
Shane Bradnick gives his take on the top three Super Bowl ads of 2022, as he says most brands went ‘all in’… well except one which missed the mark.
2022: the year of the people, the people, the people
Rupert Price of DDB says while marketers need to be aware of future trends, they can’t forget the most important voice is still that of the customer.
