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NZTA campaign to raise awareness of drug driving

NZTA campaign to raise awareness of drug driving

  • Advertising
  • July 23, 2019
  • StopPress Team
NZTA campaign to raise awareness of drug driving

New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.

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Five things you should be asking your data analyst, but probably aren’t
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Five things you should be asking your data analyst, but probably aren’t

What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.  Here are the top five questions you should be asking your data analysts in order to get the most out of your data. 

Ads of the Week: 23 July

  • TVC of the Week
  • July 23, 2019
  • StopPress Team
Ads of the Week: 23 July

A round of applause to NZTA and Air New Zealand.

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Sweetshop promotes Fiona King, welcomes Kate Roydhouse

  • Media
  • July 23, 2019
  • StopPress Team
Sweetshop promotes Fiona King, welcomes Kate Roydhouse
Fiona King, Kate Roydhouse

There’s been a couple of movements in local production companies this week, with Sweetshop New Zealand announcing Fiona King’s promotion to director of productions and the appointment of Kate Roydhouse to co-executive producer.

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A generation of stages: TVNZ breaks the down Millennial audience
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A generation of stages: TVNZ breaks the down Millennial audience

From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won't work for them all.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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