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NZTA campaign to raise awareness of drug driving

NZTA campaign to raise awareness of drug driving

  • Advertising
  • July 23, 2019
  • StopPress Team
NZTA campaign to raise awareness of drug driving

New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.

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Five things you should be asking your data analyst, but probably aren’t
Sponsored content

Five things you should be asking your data analyst, but probably aren’t

What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.  Here are the top five questions you should be asking your data analysts in order to get the most out of your data. 

Ads of the Week: 23 July

  • TVC of the Week
  • July 23, 2019
  • StopPress Team
Ads of the Week: 23 July

A round of applause to NZTA and Air New Zealand.

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topics
Radio Week 2019
Radio Week 2019
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
The Power of Print
The Power of Print
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
More than one Model in the Sea
More than one Model in the Sea
Production Month made possible by Peach
Production Month made possible by Peach
Anthem does SXSW
Anthem does SXSW
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Programmatic Guide
Programmatic Guide
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
TVNZ-NZ Marketing Awards 2018
TVNZ-NZ Marketing Awards 2018
The Hot List 2018
The Hot List 2018
What Makes us Click
What Makes us Click
StopPress + KBR Digital
StopPress + KBR Digital
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Cannes 2018
Cannes 2018
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
The Stoppies 2017
The Stoppies 2017
MPA Magazine 360
MPA Magazine 360
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
StopPress@SXSW
StopPress@SXSW
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2016
TVNZ-NZ Marketing Awards 2016
TVNZ New Season Launch 2017
TVNZ New Season Launch 2017
Inside KPEX
Inside KPEX
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
Fully Automated: a StopPress series brought to you by Marketo
Fully Automated: a StopPress series brought to you by Marketo
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
TVNZ-NZ Marketing Awards 2017
TVNZ-NZ Marketing Awards 2017
GrownUps
GrownUps
What Keeps You Up At Night
What Keeps You Up At Night
Radio Week
Radio Week
Genius From Elsewhere
Genius From Elsewhere

Sweetshop promotes Fiona King, welcomes Kate Roydhouse

  • Media
  • July 23, 2019
  • StopPress Team
Sweetshop promotes Fiona King, welcomes Kate Roydhouse
Fiona King, Kate Roydhouse

There’s been a couple of movements in local production companies this week, with Sweetshop New Zealand announcing Fiona King’s promotion to director of productions and the appointment of Kate Roydhouse to co-executive producer.

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A generation of stages: TVNZ breaks the down Millennial audience
news

A generation of stages: TVNZ breaks the down Millennial audience

From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won't work for them all.

voices
Gray Matters: worry, demand for digital, customer journey and celebrity endorsements
Gray Matters: worry, demand for digital, customer journey and celebrity endorsements
Wrestler's Ben Forman writes home about his experience at Forbes 30 Under 30 in Asia
Wrestler's Ben Forman writes home about his experience at Forbes 30 Under 30 in Asia
Adopting an open framework to experience design
Adopting an open framework to experience design
Gray Matters: stories, rewards, empathy
Gray Matters: stories, rewards, empathy
Gray Matters: OTT, the iGeneration, competitive complaints and brand safety
Gray Matters: OTT, the iGeneration, competitive complaints and brand safety
Has advertising found its manners?
Has advertising found its manners?
How to win a direct lion
How to win a direct lion
Gray Matters: the power of music in advertising
Gray Matters: the power of music in advertising
Winning the Rising Star Award was the culmination of four years of mistakes
Winning the Rising Star Award was the culmination of four years of mistakes
Gray Matters: stereotypes, pitching and streaming ads
Gray Matters: stereotypes, pitching and streaming ads
The four best business f***-ups I've made
The four best business f***-ups I've made
Gray matters: research, Gen Z and location
Gray matters: research, Gen Z and location
A fight for democracy
A fight for democracy
Taming the HiPPO
Taming the HiPPO
Gray Matters: magazines, influencers, cookies and AI
Gray Matters: magazines, influencers, cookies and AI
When fraud gives you lemons
When fraud gives you lemons
Gray Matters: masculinity, sex, politics and emotions
Gray Matters: masculinity, sex, politics and emotions
If we want to be creative, we need to get vulnerable
If we want to be creative, we need to get vulnerable
Do competitions really work on social?
Do competitions really work on social?
A surprise election result hiding in plain sight 
A surprise election result hiding in plain sight 
Boards want you! Why boards want marketers and how to get yourself on one
Boards want you! Why boards want marketers and how to get yourself on one
Gray Matters: up to date strategies, surveillance capitalism and bricks and the new life of retail
Gray Matters: up to date strategies, surveillance capitalism and bricks and the new life of retail
Why won’t last touch attribution die?
Why won’t last touch attribution die?
Gray Matters: differing points of view, surging prices, Sky and conscious consumers
Gray Matters: differing points of view, surging prices, Sky and conscious consumers
'Success never happens in a vacuum': Learnings from graduates' first year of work
'Success never happens in a vacuum': Learnings from graduates' first year of work
Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ
Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ
The free-press must remain free... and that's why we should pay for it
The free-press must remain free... and that's why we should pay for it
The agency of the future: attracting and retaining talent
The agency of the future: attracting and retaining talent
Gray Matters: on demand ads, ad saturation and a new New Zealand reality
Gray Matters: on demand ads, ad saturation and a new New Zealand reality
Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media
Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media
Reach or engagement – what’s more important?
Reach or engagement – what’s more important?
Gray Matters: privacy, stereotypes and Sky
Gray Matters: privacy, stereotypes and Sky
Why you should stop creating content and start creating experiences
Why you should stop creating content and start creating experiences
Social media trends for 2019: Fake is out, real is in
Social media trends for 2019: Fake is out, real is in
SXSW Series: The final analysis: redeeming the digital revolution
SXSW Series: The final analysis: redeeming the digital revolution
Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour
Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour
All the news that’s fit to print
All the news that’s fit to print
Christchurch mosque attacks: How to regulate social media
Christchurch mosque attacks: How to regulate social media
Grey Matters: boycotting digital behemoths and strength in diversity
Grey Matters: boycotting digital behemoths and strength in diversity
SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me
SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me
Why slow is the new fast for marketing
Why slow is the new fast for marketing
This is us: James Mok on New Zealand's darkest day
This is us: James Mok on New Zealand's darkest day
Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour
Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour
SXSW 2019: seven non-obvious trends for 2020
SXSW 2019: seven non-obvious trends for 2020
SXSW 2019: First impressions from our man in Austin
SXSW 2019: First impressions from our man in Austin
Fiona King on gender balance and what it looks like
Fiona King on gender balance and what it looks like
Gray Matters: TV advertising, safe ad placement, converting traffic and ageism
Gray Matters: TV advertising, safe ad placement, converting traffic and ageism
A nice boy from Upper Hutt goes to SXSW and learns to embrace serendipity
A nice boy from Upper Hutt goes to SXSW and learns to embrace serendipity
The next article will be great
The next article will be great
Gray Matters: women in advertising, the return of creativity, advertising on YouTube and Capital Gains Tax
Gray Matters: women in advertising, the return of creativity, advertising on YouTube and Capital Gains Tax
Designing with ambiguity: Ralph Johns on designing to change the world
Designing with ambiguity: Ralph Johns on designing to change the world
Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations
Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations
Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels
Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing
Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads
Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads
Gray Matters: social influencers, travel incentives, Brexit and evaluations
Gray Matters: social influencers, travel incentives, Brexit and evaluations
Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019
Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign
The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend
Creative Talk with Chris Hancock, Retail Dimension
Creative Talk with Chris Hancock, Retail Dimension
Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer
Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer
When not to target new New Zealanders
When not to target new New Zealanders
Gray Matters: life, diversity, leadership and sky
Gray Matters: life, diversity, leadership and sky
Gray Matters: Radio, boomers, trust and promos
Gray Matters: Radio, boomers, trust and promos
Experience is everything
Experience is everything
Gray matters: microbrands are social brands
Gray matters: microbrands are social brands
Michael Goldthorpe: Are we losing the plot in the uncanny valley?
Michael Goldthorpe: Are we losing the plot in the uncanny valley?
Redefining SEO: Search Experience Optimization
Redefining SEO: Search Experience Optimization
Paul Catmur: The Death of Stalin
Paul Catmur: The Death of Stalin
On agencies, consultancies and bumblebees
On agencies, consultancies and bumblebees
Jack or Jacqueline: What do you know about your customers?
Jack or Jacqueline: What do you know about your customers?
Programmatic Guide: Simon Birkenhead on the power of collaboration
Programmatic Guide: Simon Birkenhead on the power of collaboration
Colleen Ryan: from wolf whistles to Ritson and Sharp
Colleen Ryan: from wolf whistles to Ritson and Sharp
Changing faces of women in advertising
Changing faces of women in advertising
Connon Bray: "The debate was misdirected"
Connon Bray: "The debate was misdirected"
Colleen Ryan explores the balanced diet of marketing
Colleen Ryan explores the balanced diet of marketing
The upside of alienation—Have your say
The upside of alienation—Have your say
Greg Sampson takes a look at the tyranny of absolutes
Greg Sampson takes a look at the tyranny of absolutes
Kiwi Cultural Code #6: Humour
Kiwi Cultural Code #6: Humour
Ben Goodale on the changing landscape of data privacy in NZ
Ben Goodale on the changing landscape of data privacy in NZ
What does it mean to be a New Zealander in 2020?
What does it mean to be a New Zealander in 2020?
Five do’s and don’ts inspired by the Experiential Marketing Summit
Five do’s and don’ts inspired by the Experiential Marketing Summit
The sweet spot between idiot and expert...
The sweet spot between idiot and expert...
Kiwi Cultural Code #4: Social equivalence
Kiwi Cultural Code #4: Social equivalence
Are we automating discrimination?
Are we automating discrimination?
Kiwi Cultural Code #3: a holistic connection to nature
Kiwi Cultural Code #3: a holistic connection to nature
The 2018 Effie Awards Convenor David McIndoe's wise words
The 2018 Effie Awards Convenor David McIndoe's wise words
Kiwi Cultural Code #2: Individuality and self-determination
Kiwi Cultural Code #2: Individuality and self-determination
Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social
Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social
Kiwi Cultural Code #1: earned success
Kiwi Cultural Code #1: earned success
Chaos, marketing and magic
Chaos, marketing and magic
What three years of running a data company has taught me
What three years of running a data company has taught me
Leading with optimism: learnings from New York's most innovative companies
Leading with optimism: learnings from New York's most innovative companies
Don't be everywhere. Be somewhere.
Don't be everywhere. Be somewhere.
Give the model some wit. Said no-one ever.
Give the model some wit. Said no-one ever.
If reading this article makes you tired, you might have a problem
If reading this article makes you tired, you might have a problem
Cambridge Analytica and the good old art of storytelling
Cambridge Analytica and the good old art of storytelling
What's the big deal with the octopus?
What's the big deal with the octopus?
Musings on the state of New Zealand media through an American lens
Musings on the state of New Zealand media through an American lens
Brand with a porpoise: The importance of an authentic brand purpose
Brand with a porpoise: The importance of an authentic brand purpose
Never say 'Never' again
Never say 'Never' again
Why 2018 is the year of experiential marketing
Why 2018 is the year of experiential marketing
People vs Facebook: the beginning of the end for big data?
People vs Facebook: the beginning of the end for big data?
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop
How to manage the Facebook reach collapse
How to manage the Facebook reach collapse
Are you a digital litterbug?
Are you a digital litterbug?
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes
Live or die by the digital sword: Customer service in a digital world
Live or die by the digital sword: Customer service in a digital world
Standby for the next wave of branded content
Standby for the next wave of branded content
Brand crushes: lifelong or short term?
Brand crushes: lifelong or short term?
More than a number: gender parity and the media
More than a number: gender parity and the media
Eliminating the gender communications gap with more female creatives
Eliminating the gender communications gap with more female creatives
Cut life admin and your customers will love you
Cut life admin and your customers will love you
You are your own content
You are your own content
Longevity to replace millennials as the new marketing obsession for 2018
Longevity to replace millennials as the new marketing obsession for 2018
A tale of two robots
A tale of two robots
Content marketing is no panacea, but you might be
Content marketing is no panacea, but you might be
What Facebook's news feed change means for marketers
What Facebook's news feed change means for marketers
The great Facebook News Feed change: what you need to know
The great Facebook News Feed change: what you need to know
Damon Stapleton: money, creativity and fun
Damon Stapleton: money, creativity and fun
The importance of culture: why mergers don't always last
The importance of culture: why mergers don't always last
Lessons learnt in rebranding Santa (hypothetically)
Lessons learnt in rebranding Santa (hypothetically)
Regan Hall: The march of the chatbots grows, but should marketers care?
Regan Hall: The march of the chatbots grows, but should marketers care?
Damon Stapleton: The murderer, the shoe brand and creativity
Damon Stapleton: The murderer, the shoe brand and creativity
Steven Giannoulis: the most annoying things about pitching
Steven Giannoulis: the most annoying things about pitching
Lessons from ‘The Most Interesting Man in the World’
Lessons from ‘The Most Interesting Man in the World’
September 21 2012: The day the social media dream died
September 21 2012: The day the social media dream died
Human-centric numbers: there's more to business than making money
Human-centric numbers: there's more to business than making money
Ideas aren't for everyone
Ideas aren't for everyone
Carrick Graham: political influence beyond the election
Carrick Graham: political influence beyond the election
The fine art of influencing customer-centricity
The fine art of influencing customer-centricity
Show me the money
Show me the money
What motivates an ad wanker to become political?
What motivates an ad wanker to become political?
Customers like a little friction in their lives
Customers like a little friction in their lives
Sam Aldred: a tale of two Sky TVs
Sam Aldred: a tale of two Sky TVs
What if the right answer is wrong?
What if the right answer is wrong?
Facebook Watch: the latest player to grapple for the content throne
Facebook Watch: the latest player to grapple for the content throne
A Rockit a day? Why it pays to brand fresh produce
A Rockit a day? Why it pays to brand fresh produce
A zoological tour of automation: beware the duck-billed platypus
A zoological tour of automation: beware the duck-billed platypus
Creating culture starts with listening
Creating culture starts with listening
Memorable experiences need a bit of friction
Memorable experiences need a bit of friction
Amazin’ reviews? Not really
Amazin’ reviews? Not really
Mark Blackham: what Sue Chetwin gets wrong about PR
Mark Blackham: what Sue Chetwin gets wrong about PR
Some moments matter more than others
Some moments matter more than others
They’re talking, we’re listening. what do New Zealanders talk about on social media?
They’re talking, we’re listening. what do New Zealanders talk about on social media?
Reflections on the future of print journalism
Reflections on the future of print journalism
Getting personal with Wellington
Getting personal with Wellington
Millennials are not to blame: why industries need to rethink what's needed
Millennials are not to blame: why industries need to rethink what's needed
Strangers at the Cannes circus
Strangers at the Cannes circus
Why branding is just as important as innovation
Why branding is just as important as innovation
Well spin my fidget, my Pokemon's gone
Well spin my fidget, my Pokemon's gone
The wisdom of taxi drivers
The wisdom of taxi drivers
More sunlight on the dark arts
More sunlight on the dark arts
If you give a shit, show it
If you give a shit, show it
Wearables: not just for gym bunnies
Wearables: not just for gym bunnies
Getting serious about data privacy
Getting serious about data privacy
Marketing is a battle for the consumer's undivided attention
Marketing is a battle for the consumer's undivided attention
Marketers need to become better listeners
Marketers need to become better listeners
So long and thanks for all the krill: why big brands are giving up on whales
So long and thanks for all the krill: why big brands are giving up on whales
Damon Stapleton: Judging D&AD, the hustle and strive
Damon Stapleton: Judging D&AD, the hustle and strive
Nick McFarlane on Hunting the Killer Idea
Nick McFarlane on Hunting the Killer Idea
Typing into Google is so 2016
Typing into Google is so 2016
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Hey planners: you’re fired
Hey planners: you’re fired
The Kool-Aid was strong at Pepsi
The Kool-Aid was strong at Pepsi
How to counter 'The Pit Strategy'
How to counter 'The Pit Strategy'
Fashion: the mouthpiece of cultural change
Fashion: the mouthpiece of cultural change
Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it
Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it
Gender. What’s the issue?
Gender. What’s the issue?
Great ad. Where’s the idea?
Great ad. Where’s the idea?
Does ‘new’ New Zealand make you less New Zealand?
Does ‘new’ New Zealand make you less New Zealand?
Your algorithms lack soul: empathy is the key to better customer experiences
Your algorithms lack soul: empathy is the key to better customer experiences
Purple is the colour of royalty but is the Cadbury crown slipping?
Purple is the colour of royalty but is the Cadbury crown slipping?
Can advertising and marketing make you a better parent?
Can advertising and marketing make you a better parent?
Magic doesn’t happen by magic
Magic doesn’t happen by magic
Moments matter: why customer-centricity doesn't always start with the customer
Moments matter: why customer-centricity doesn't always start with the customer
Millions of women came together for a better world. Advertisers still think they should be doing the dishes
Millions of women came together for a better world. Advertisers still think they should be doing the dishes
Six New Year's resolutions marketers should make in 2017
Six New Year's resolutions marketers should make in 2017
Will fake news lose its power now that we know it exists? Probably not
Will fake news lose its power now that we know it exists? Probably not
The cult of the decent bloke: Paul Catmur on why personality beats policy
The cult of the decent bloke: Paul Catmur on why personality beats policy
Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ
Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ
Are promotional offers really the incentive retailers think they are?
Are promotional offers really the incentive retailers think they are?

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