StopPress Exclusives
Bastion Shine, dentsu and Air New Zealand launch new platform for Airpoints
Airpoints, in partnership with Bastion Shine and dentsu, have relaunched a new creative platform, ‘Don’t Live Pointlessly’.
Augusto leads global campaign for Adidas ‘Run for the Oceans’ to help end plastic waste
Creative agency and production house Augusto has released an integrated campaign for Adidas’ global running event ‘Run for the Oceans’.
Augusto teams up with Prince Harry on sustainable travel campaign
Augusto has created a campaign for Travalyst, the not-for-profit sustainable travel organisation founded by Prince Harry.
Making bad debt good via Hello
DebtManagers has undergone a transformation like few others, a strategic shift creating a powerful new brand via creative agency Hello.
Frucor Suntory go 100 percent sustainable with new campaign
Frucor Suntory and OMD are encouraging consumers to think ‘green’ when making cola purchases with the release of its new media campaign.
Rick Goodwin, Product Innovation and Solutions Director at oOh!media, shares his insights on the current state of programmatic DOOH in New Zealand.
The news that streaming giant Netflix is considering adding advertising to the service is being met with optimism from marketing stakeholders.
As marketers have access to increasingly sophisticated tools, programmatic advertising is moving from its traditional space in home onto the streets.
Kantar has revealed the results of its global Creative Effectiveness Awards and Mitre 10’s ‘With You All the Way’ via FCB takes out the top TV spot.
The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers.
Radio is a powerful community voice in uncertain times
MediaWorks Commercial Director Liz Fraser says as NZ moves into a new phase of pandemic recovery and optimism, there’s huge opportunity for radio.
Taking hi-tech advertising to the regions
VAST Billboards is a new player in NZ’s DOOH space. MD Grant Moreton explains how VAST is helping make this medium accessible for all businesses.
Making a global tech giant feel Kiwi
The team at Tribal explain how client Samsung has been able to tap into the power of social media to help drive local growth for the brand.
Why watching an ad break doesn’t have to feel harder than doing a chore
Rory Gallery says local ad agencies risks disrespecting their audience & that a mindset shift is needed if creatives really want to compel customers.
Review: The best (and worst) Super Bowl ads of 2022
Shane Bradnick gives his take on the top three Super Bowl ads of 2022, as he says most brands went ‘all in’… well except one which missed the mark.
2022: the year of the people, the people, the people
Rupert Price of DDB says while marketers need to be aware of future trends, they can’t forget the most important voice is still that of the customer.
How the second wave of digital transformation starts and ends with the customer
Andy Bell of TRACK NZ says the current wave of digital transformation we are experiencing is underpinned by changing customer needs and expectations.
