Opinion
Reaching the ‘Long Tail’ might be costing us more than we think
Alex Radford of D3 shares his thoughts on why media agencies need to be adopting a less is more philosophy.
Alex Radford of D3 shares his thoughts on why media agencies need to be adopting a less is more philosophy.
Dentsu Aegis’ Alex Radford provides a thought-provoking explanation as to why marketers need to think seriously about talking to robots over the next 12 months.