Browsing: Stoppress series
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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories in their business, and then use them to radically transform the way they engage with their staff and customers.
We give the mic to the industry's future leaders to hear their thoughts on media, marketing and advertising.
Insight Creative specialises in shaping business stories out the core insights that often lie under the surface. Here's a collection of stories showing how they're helping clients move their businesses forward.
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of self-congratulations as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who – along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots – discussed and debated the results.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
StopPress takes a trip down the country to see who the audiences and agencies are in the Regional Rundown, brought to you by News Works.
In conjunction with the MPA, the Beyond the Page series shows how some of the winners from 2017's Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator and architect about how creativity and technology have become intertwined.
Media consumption is changing. But by how much?
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine / 2. editor / 3. radio brand / 4. radio show / 5. tv channel / 6. drama / 7. comedy / 8. reality / 9. Factual / 10. svod / 11. news & current affairs / 12. news anchor / 13. Production company / 14. social Presence / 15. digital brand / 16. digital creator / 17. Most Influential Person in Media / 18. Media Visionary of the Year
All the winners, the shortlists and the drama from this year's edition of advertising biggest creative awards show.
All our stories on the nation's two failed mergers in one place
When it comes to creating branded content, there are few better in the Kiwi market than Bauer Media. We look at how the company is engaging audiences for some of the nation’s biggest brands.
Over the course of this series of articles, we look at how always-nimble indy agencies are squeezing into gaps across adland.
Marketing automation is tipped to eventually become the only way advertising is traded in the future. We chat to AdRoll and its clients about how many Kiwi businesses are already seeing the benefits.
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from the world of research, marketing and behavioural change.
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise.
In conjunction with the MPA, the Beyond the Page series shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels.
We sit down for a chat with industry leaders to find out what they're up to and get their thoughts on the evolving media world.