Browsing: Stoppress series
Move over Lady Whistledown, when it comes to the hottest happenings in Adlandia, Shady Lowdown is here to spill the T. HotPress is the latest opinion column exclusive to StopPress and filled with juicy titbits sure to spark hot debate.
There’s a high level of buzz around the demise of cookies – cookie-less tracking, 1st, 2nd 3rd and Zero-party data, identity resolution, omnichannel orchestration tech, the open web, trust and transparency, and more. And it seems (media) buyers are concerned that their stakeholders and clients don’t fully understand the ramifications. StopPress talks to a range of experts, to help us, and our audience, unravel and get our heads around the tech talk and jargon, to understand how marketers will need to make their messaging more personalised in a time of increasing privacy concerns in 2021 and into the future.
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board. Brought to you by StopPress with support from the Comms Council, The Faces of our Industry, proudly sponsored by Google, is a celebration of the diversity found within our sector.
Every year, StopPress asks players in the local industry for their reflections on the year that was. Brought to you by Discovery, here's what several leaders have to say about the ad industry in Covid-tainted 2020.
In the climate of Covid-19, indications are that PR and content creation may have an edge over advertising. Our writers explore how this sector has adapted and continues to evolve and thrive. From digital storytelling, social listening and social purpose: who’s bringing in the forecasted trends, PR and the art of storytelling is at the heart of this discussion.
Radio Week 2020 is proudly brought to you by TRB. We dial into the latest radio listening trends and challenges and explore how advertisers can take advantage of this medium.
We give the mic to the industry's future leaders to hear their thoughts on media, marketing and advertising.
Insight Creative specialises in shaping business stories out the core insights that often lie under the surface. Here's a collection of stories showing how they're helping clients move their businesses forward.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
StopPress takes a trip down the country to see who the audiences and agencies are in the Regional Rundown, brought to you by News Works.
In conjunction with the MPA, the Beyond the Page series shows how some of the winners from 2017's Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator and architect about how creativity and technology have become intertwined.
Media consumption is changing. But by how much?
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine / 2. editor / 3. radio brand / 4. radio show / 5. tv channel / 6. drama / 7. comedy / 8. reality / 9. Factual / 10. svod / 11. news & current affairs / 12. news anchor / 13. Production company / 14. social Presence / 15. digital brand / 16. digital creator / 17. Most Influential Person in Media / 18. Media Visionary of the Year
All our stories on the nation's two failed mergers in one place
When it comes to creating branded content, there are few better in the Kiwi market than Bauer Media. We look at how the company is engaging audiences for some of the nation’s biggest brands.
Over the course of this series of articles, we look at how always-nimble indy agencies are squeezing into gaps across adland.
Marketing automation is tipped to eventually become the only way advertising is traded in the future. We chat to AdRoll and its clients about how many Kiwi businesses are already seeing the benefits.
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from the world of research, marketing and behavioural change.
In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise.
In conjunction with the MPA, the Beyond the Page series shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels.
We sit down for a chat with industry leaders to find out what they're up to and get their thoughts on the evolving media world.