Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
StopPress, with support from the Comms Council, demystifies Action 1 of Ad Net Zero as the industry moves towards collaborative climate action.
MBM’s Emily Isle and Charlotte Lobo delve into the realm of AI’s actualities, emphasising the need for continuous learning.
Here’s what went into the AI covers for NZ Marketing’s June/July issue and the new opportunities this tech presents for publishers.
In a global narrative centered around AI, Havas NZ is launching an initiative reminding us of the importance of Human Intelligence.
Working with the NZ Police, FCB embarked on a mission to alter drivers’ behaviour and earned five Golds at the 2023 Beacon Awards along the way.
Antony Young, Co-Founder of The Media Lab, shares his thoughts on why the ad and marketing industry should embrace Generative AI.
The Marketing Association’s ‘Think Again’ event series sponsored by MediaWorks, aim to foster thought-provoking discussion.
Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award.
Special’s ECD Lisa Fedyszyn and Group Strategy Director Jolene D’Souza chat about the Beacon Award-winning campaign ‘The Last Performance’.
We speak with the Auckland Theatre Company about the difficulties faced when promoting cultural offerings to diverse demographics.
Brand experience agency Uno Loco has embraced the winds of change, revitalised and is steering its course towards the future.
We asked the team behind OMD’s Beacon Award-winning work to share what went into making these particular campaigns stand out.
Among the luminaries shining bright at the 2023 Beacon Awards, MBM has established itself as a guiding light, triumphing as Agency of the Year.
A Māori owned creative agency shares some advice on how marketers can embrace Matariki and honour te ao Māori in their campaigns.
Shout Media, NZ’s leading Out of Home ambient provider has launched its latest offering, StreetLED, installing two digital screens in Newmarket.
PHD Aotearoa’s GM Planning James Davidson shares what went into making the agency’s Beacon Award-winning entries shine.
Mitsubishi Motors New Zealand wins the May 2023 Kantar Ad Impact Award introducing its Runout offer on Tritons, reviving the love of UTEs for Kiwis.
Young Lion 2023 and FCB copywriter Lauren Brokenshire reflects on her journey representing Aotearoa at the Young Lions Global Competition in Cannes.
REACH delves into the channel that is transforming marketing strategies and capturing the attention of over 1.2 million Kiwi households.
As the official Aotearoa representative for Cannes Lions, the Comms Council takes us behind the scenes of this year’s event.
As the official Aotearoa representative for Cannes Lions, the Comms Council takes us behind the scenes of this year’s event.
Ooh!media National Sales Director Mark Banbrook takes us through the five crucial tools that are vital for a successful OOH campaign.
The iMedia Modern Media Summit NZ, held from 25-27 October at the Hilton Lake Taupō, has adopted a unique partnered format.
As the official Aotearoa representative for Cannes Lions, the Comms Council takes us behind the scenes of this year’s event.