Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
Coca-Cola’s heartwarming new Christmas campaign “The World Needs More Santas” has won the Kantar Ad Impact Award for November.
We asked Brad Collett, incoming Chief Creative Officer at creative agency Federation, for his thoughts on 2023 and what to look forward to in 2024.
This year Laura Maxwell took over as CEO of Stuff Group. She shares her thoughts on 2023, and what she expects to see in 2024.
Warner Bros. Discovery shares what went into the creation of the revamped ThreeNow platform.
Kantar’s October Ad Impact Award goes to Meadow Fresh for its latest campaign featuring basketball star Steven Adams.
The Monkeys Aotearoa planner, Craig McLeod, shares what it means to win gold in the coveted Sustained Success category at the 2023 Effies Awards.
This November, Special PR’s Head of PR & Influence, Kelly Grindle, selects 5 of the most attention-grabbing PR campaigns.
Following a triumphant year, NZ’s NRL is joining forces with Mi9, a leading digital media provider, to extend its influence.
We speak with DDB to unveil the ‘Correct the Internet’ campaign’s success factors and standout appeal to Effie judges.
Colenso’s work with Skinny resulted in three Gold awards at the 2023 Effie Awards. We chat to Head of Strategy Rob Campbell about the mission.
Motion Sickness secured its best Effies haul to date this year, and won the ‘Hardest Challenge’ Award for its work with Fire and Emergency NZ.
We chat to independent media agency Momentum’s Founder and Director Natalia Taylor, to find out the benefits of keeping it local.
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest.
At a time when much of our life takes place in the digital world, engaging our sense of touch and experience is now more important that ever.
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5″.
Pure SEO’s pursuit of being the best in class led it to collaborate with AI experts Britney Muller and Peter Mangin.
Jo Bye of EECA speaks about the role that the ad industry can play in encouraging change on a societal level.
With over a million weekly viewers, Giggle Entertainment Network’s Co-Founder Jasmine Kiihfuss shares the secret to its success.
Val Morgan’s New Zealand Head of Sales Matt Tremain talks to StopPress on what the revival of cinema means for advertisers.
Ad Net Zero’s Action 4 focuses on reducing emissions from events, while using industry awards to promote sustainability.
We sit down with Alex Radford of D3, the chair of the freshly launched IMANZ, to delve into its mission.
Following the release of the S2 GfK Commercial Radio Ratings last week, we caught up with Alistair Jamison, RBA CEO to discuss the results.
As part of Ad Net Zero’s five-part action plan, Action 3 focuses on reducing emissions from media planning and buying.
In part two of this series, we delve into the specifics of Ad Net Zero’s Action Two – reducing emissions from ad production.