
Browsing: Features

Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…

How do you reposition a brand after 18 years in the market? Blis Technologies found its solution in going to the root of the problem to…

Here at StopPress, we care about your industry and like you, want to see it thrive. With that in mind, we’ve teamed up with the Commercial…

Creating a campaign for a legacy brand can be difficult enough, owners can get stuck in the mentality of ‘that’s how it’s always been done’. However,…

Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…

To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…

To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…

In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…

In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…

We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…