
The news that streaming giant Netflix is considering adding advertising to the service is being met with optimism from marketing stakeholders.
The news that streaming giant Netflix is considering adding advertising to the service is being met with optimism from marketing stakeholders.
As marketers have access to increasingly sophisticated tools, programmatic advertising is moving from its traditional space in home onto the streets.
Kantar has revealed the results of its global Creative Effectiveness Awards and Mitre 10’s ‘With You All the Way’ via FCB takes out the top TV spot.
FEDERATION has taken up the challenge in leading NZ’s creative industries in climate, purpose and ESG change by launching consultancy, Impact.
StopPress talks to Tova O’Brien about her transformation into weekday breakfast host on Today FM, and what listeners of her new talk show can expect.
As Today FM looks to a new generation of talk radio listeners, how is MediaWorks engaging new advertisers? We explore with Tova sponsor, Generate.
StopPress chats exclusively with Dallas Gurney about his vision for Today FM, a talk radio brand he says is fresh, innovative, and engaging.
Data released by Nielsen Ad Intel today has delivered insights into how much New Zealand businesses and industries invested in advertising in 2021.
From a field of very impactful ads, Kantar have announced the worthy winner of the 2021 Kantar Supreme Ad Impact Award is Mitre 10.
Christchurch-based indie, Plato Creative, is proving you don’t have to be amongst the big players in Auckland to make a splash.
The AM show on Three kicked off Tuesday morning, if not with a hiss and a roar, certainly dollops of sunshine and good summer vibes.
This month Kelly talks Arsenal’s decision to go all white for a good cause, Wellington’s missing letter, and why Tucker Carlson is turned off by M&Ms.
We sit down with TVNZ’s Jodi O’Donnell for a discussion on what the proliferation of digital, OnDemand and local content means for advertisers.
StopPress speaks with Discovery’s Glen Kyne on what a 70 percent increase in its local content means for Kiwi advertisers.
Katharine Broughton on PR’s rise, how the industry is evolving as brands become more conscious of community & what makes for a winning awards paper.
Head of Strategy and Partner at Mosh Julian Thompson tells StopPress how businesses can better leverage Facebook & what social developments to expect.
Justin Mowday talks to StopPress about the pitch process, Accenture’s difference and growing the agency locally.
An exclusive chat with the FCB NZ CEO about implementing his global integration initiatives locally and taking Kiwi creative to the next level.
Despite the current lockdown, magazines are forging ahead – with exciting developments in the works at ICG Media.
Following TVNZ’s Travel Category Case Study, StopPress spoke with Jodi O’Donnell about how TVNZ OnDemand provides a powerful advertising platform.
An exclusive interview with the newly appointed CEO of Ogilvy Network NZ Kelly-Ann Maxwell on repositioning the agency for the local market.
Angela Watson tells StopPress she’s on a mission to ensure diversity, equity & inclusion becomes a part of the DNA driving Colenso’s culture and work.
Off the back of ANZ Bank NZ’s new brand platform, we chatted to Matt Pickering, GM Marketing at ANZ and Shane Bradnick, TBWA\NZ CCO on its backstory.
Mark Cochrane’s appointment as CEO Saatchi & Saatchi NZ signals a certain expectation for the agency. I ask the man himself what the future holds…
StopPress chats exclusively to New York-based Cindy Gallop, an ad industry legend.
Move over Lady Whistledown, when it comes to the hottest happenings in Adlandia, Shady Lowdown is here to spill the T. HotPress is the latest opinion…
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board.…
Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Google about the…
In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means…
Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris Long, Creative Director at Rainger &…