In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means…
Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris Long, Creative Director at Rainger &…
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board.…
StopPress takes a trip down memory lane – pre-Netflix and Chill – to revisit some of the most memorable TVCs from the 80s, 90s and early…
Recently launched, Xero’s wellbeing check-in system allows small business leaders to better connect with their team and ensure they are being looked after. Here, we talk…
With Covid-19 rocking the retail industry into uncertainty, social media has become an extremely helpful tool for elevating brand presence and driving sales. Here we talk…
Colenso’s Maria Devereux is an ode to a creative career, being at the helm of many award winning ideas, and now being dubbed the Convenor for…
Leading New Zealand in out of home advertising, oOh!media are always looking at ways to improve. With a strong belief of eco practices, the company’s current…
Our New Zealand television landscape has shifted greatly due to local and international advancements. Here, we asked some of our industry leaders their thoughts on the…
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ Does practice makes perfect? Being…
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ “We have the best people…
Forget the doom and gloom for a moment – there’s one sector at least that’s doing bumper business, explores Jonathan Cotton; Out-of-home advertising. Driven by digitization,…
Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in…
International Women’s Day was yesterday, and to celebrate five of our industry’s top women gave us their thoughts on the issues we’re still facing in 2020…
BC&F Dentsu introduced its new creative partner in 2019, Bex Radford. Coming from Amsterdam to work with the agency, Courtney Devereux sits down with Radford to…
Carl van Wijk, creative director and content producer in Japan, takes us through the advertising scene of Tokyo compared to his home of New Zealand, as…
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
At the end of 2019, Catherine Harris, CEO of TBWA, took home the Human of the Year Award in our third annual Stoppies Awards night. The judges…
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell…
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years…
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
To teach Māori and Pacific populations how to recognise and respond to a stroke, Health Promotion Agency / Te Hiringa Hauora gave the existing FAST campaign…
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. Following some time in the public eye,…
Society is constantly evolving, and whether those changes are to everyone’s tastes or not – everybody has a role to play in a changing world. In…
With an ambitious goal of ending new transmissions of HIV by 2025, the NZ Aids Foundation is on a mission to educate its community about sexual…
To get New Zealanders listening to The Edge for longer, MediaWorks locked up its announcers and challenged fans to find them, release them and win some…
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…