Browsing: Features
Features
A collision of storytelling and technology: Wrestler’s Ben Forman on the agency’s direction, fostering creativity and helping talent thrive – PART TWO
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
Features
TVNZ-NZ Marketing Awards: Blis Technologies cures its position, wins Healthcare/Beauty Award
How do you reposition a brand after 18 years in the market? Blis Technologies found its solution in going to the root of the problem to…
The Faces of Our Industry
The Faces of our Industry: Sharee Campbell
Here at StopPress, we care about your industry and like you, want to see it thrive. With that in mind, we’ve teamed up with the Commercial…
News
Big Communications on the careful task of revamping Barfoot & Thompson’s 40-year-old look
Creating a campaign for a legacy brand can be difficult enough, owners can get stuck in the mentality of ‘that’s how it’s always been done’. However,…
Features
A collision of storytelling and technology: Wrestler’s Ben Forman on the agency’s direction, fostering creativity and helping talent thrive – PART ONE
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
Features
TVNZ-NZ NZ Marketing Awards: Tower undoes damaging perceptions, wins Consumer Products and Services Award
To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…
News
TVNZ-NZ Marketing Awards: Subaru drives new perspectives, takes home Automotive Award
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
News
We are about to see a lot more brand experiences: a look at Bombay Sapphire’s ‘Name Your Creation’ campaign
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
Features
Bridging communities: Lili Wang on Chinese Herald’s 25 years’ of evolution
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
News
The man, the stick, the legend; Behind the legacy of Pak’nSave’s Stickman
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…