Features
The effectiveness and efficiency of TVNZ OnDemand
Following TVNZ’s Travel Category Case Study, StopPress spoke with Jodi O’Donnell about how TVNZ OnDemand provides a powerful advertising platform.
Browsing: Features
Features
Global clout, local mindset. Ogilvy Network NZ appoints Kelly-Ann Maxwell as CEO
An exclusive interview with the newly appointed CEO of Ogilvy Network NZ Kelly-Ann Maxwell on repositioning the agency for the local market.
Features
Angela Watson looks to shake things up at Colenso BBDO
Angela Watson tells StopPress she’s on a mission to ensure diversity, equity & inclusion becomes a part of the DNA driving Colenso’s culture and work.
Features
ANZ and TBWA\NZ on the inspiration behind ‘We do How’
Off the back of ANZ Bank NZ’s new brand platform, we chatted to Matt Pickering, GM Marketing at ANZ and Shane Bradnick, TBWA\NZ CCO on its backstory.
Features
The Return of the Prodigal Son
Mark Cochrane’s appointment as CEO Saatchi & Saatchi NZ signals a certain expectation for the agency. I ask the man himself what the future holds…
Features
Cindy Gallop on The Paper Planes, diversity, and why print is a medium where creativity has the most personal impact
StopPress chats exclusively to New York-based Cindy Gallop, an ad industry legend.
HotPress Column
TVNZ, 2degrees accounts up for grabs, the battle for ASB & who’s paying agencies 50k to pitch?
Move over Lady Whistledown, when it comes to the hottest happenings in Adlandia, Shady Lowdown is here to spill the T. HotPress is the latest opinion…
Features
The Faces of our Industry: Aimee McCammon
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board.…
Features
Privacy and advertising: do they need to be at odds with each other?
Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Google about the…
Features
Where have the cookies gone, and what will I eat now?
In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this new reality for the Cookie means…
Features
Year in Review: Chris Long, Rainger & Rolfe
Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris Long, Creative Director at Rainger &…
Features
The Faces of our Industry: Melissa Taylor
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board.…
Features
In honour of World TV Day
StopPress takes a trip down memory lane – pre-Netflix and Chill – to revisit some of the most memorable TVCs from the 80s, 90s and early…
Features
There’s no I in Team: Xero’s Craig Hudson talks small business wellbeing
Recently launched, Xero’s wellbeing check-in system allows small business leaders to better connect with their team and ensure they are being looked after. Here, we talk…
News
Social Guru: Culture’s Ryan Newton discusses the power of social media for retail
With Covid-19 rocking the retail industry into uncertainty, social media has become an extremely helpful tool for elevating brand presence and driving sales. Here we talk…
News
On Axis, industry advice, and inspiring creativity with Maria Devereux
Colenso’s Maria Devereux is an ode to a creative career, being at the helm of many award winning ideas, and now being dubbed the Convenor for…
News
Sustainability is King: oOh!media takes us through the power of a sustainable focus
Leading New Zealand in out of home advertising, oOh!media are always looking at ways to improve. With a strong belief of eco practices, the company’s current…
News
Are Kiwis changing the channel on TV?
Our New Zealand television landscape has shifted greatly due to local and international advancements. Here, we asked some of our industry leaders their thoughts on the…
Features
Go global or stay local? Part two
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ Does practice makes perfect? Being…
Features
Go global or stay local? Part one
Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ “We have the best people…
Features
Outdoor Bounty
Forget the doom and gloom for a moment – there’s one sector at least that’s doing bumper business, explores Jonathan Cotton; Out-of-home advertising. Driven by digitization,…
Features
How is this still a thing? A severe case of the jingles
Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in…
News
International Women’s Day and the leaders building the industry up one day at a time
International Women’s Day was yesterday, and to celebrate five of our industry’s top women gave us their thoughts on the issues we’re still facing in 2020…
News
BC&F Dentsu’s Bex Radford on cultivating creativity, empathy, and radical collaboration
BC&F Dentsu introduced its new creative partner in 2019, Bex Radford. Coming from Amsterdam to work with the agency, Courtney Devereux sits down with Radford to…
News
Two minutes in Tokyo with Carl van Wijk
Carl van Wijk, creative director and content producer in Japan, takes us through the advertising scene of Tokyo compared to his home of New Zealand, as…
Features
Helping shape a nation: 80 years of the New Zealand Listener
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Features
Why pay for an ad that’s half exposed? Dr Karen Nelson-Field explains why visibility is king
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
Features
You’ve got data – now what? Part two
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
Human of the Year: Catherine Harris on inspiration, motivation and smashing the glass cliff phenomenon
At the end of 2019, Catherine Harris, CEO of TBWA, took home the Human of the Year Award in our third annual Stoppies Awards night. The judges…
News
You’ve got data – now what? Part one
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…