Browsing: Features
Features
Helping shape a nation: 80 years of the New Zealand Listener
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Features
Why pay for an ad that’s half exposed? Dr Karen Nelson-Field explains why visibility is king
Reach, frequency, impact; they’re three words bandied about in the industry as objectives for advertising and could have been the subjects of a bingo game at last month’s presentation from Dr Karen Nelson-Field of The University of Adelaide’s Centre for Amplified Intelligence. Her research strips down each advertising platform to take a look at how each draws attention and results in sales. And with her findings showing TV drives more overall attention and sales, she argues advertisers should be buying ads that are 100 percent visible.
Features
You’ve got data – now what? Part two
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
Human of the Year: Catherine Harris on inspiration, motivation and smashing the glass cliff phenomenon
At the end of 2019, Catherine Harris, CEO of TBWA, took home the Human of the Year Award in our third annual Stoppies Awards night. The judges…
News
You’ve got data – now what? Part one
Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft…
News
Don’t try to sell, help to buy: Track’s Andy Bell on understanding the customer journey
Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell…
News
Looking back on 25 years of digital advertising – Part two
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years…
News
Looking back on 25 years of digital advertising – Part one
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
Features
TVNZ-NZ Marketing Awards 2019 best public sector: Health Promotion Agency
To teach Māori and Pacific populations how to recognise and respond to a stroke, Health Promotion Agency / Te Hiringa Hauora gave the existing FAST campaign…
Features
Amplifying voices: How Women in Urbanism Aotearoa got women speaking out about harassment
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening Stop Street Harassment campaign. Following some time in the public eye,…
News
Proving Purpose: How New Zealand brands drive meaning from within
Society is constantly evolving, and whether those changes are to everyone’s tastes or not – everybody has a role to play in a changing world. In…
Features
TVNZ-NZ Marketing Awards: NZ Aids Foundation educates its community, wins Not-for-Profit Award
With an ambitious goal of ending new transmissions of HIV by 2025, the NZ Aids Foundation is on a mission to educate its community about sexual…
Features
TVNZ-NZ Marketing Awards: The Edge/MediaWorks win Media/Publishing Award for daring campaign
To get New Zealanders listening to The Edge for longer, MediaWorks locked up its announcers and challenged fans to find them, release them and win some…
Features
A collision of storytelling and technology: Wrestler’s Ben Forman on the agency’s direction, fostering creativity and helping talent thrive – PART TWO
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
Features
TVNZ-NZ Marketing Awards: Blis Technologies cures its position, wins Healthcare/Beauty Award
How do you reposition a brand after 18 years in the market? Blis Technologies found its solution in going to the root of the problem to…
The Faces of Our Industry by Google
The Faces of our Industry: Sharee Campbell
Here at StopPress, we care about your industry and like you, want to see it thrive. With that in mind, we’ve teamed up with the Commercial…
News
Big Communications on the careful task of revamping Barfoot & Thompson’s 40-year-old look
Creating a campaign for a legacy brand can be difficult enough, owners can get stuck in the mentality of ‘that’s how it’s always been done’. However,…
Features
A collision of storytelling and technology: Wrestler’s Ben Forman on the agency’s direction, fostering creativity and helping talent thrive – PART ONE
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
Features
TVNZ-NZ NZ Marketing Awards: Tower undoes damaging perceptions, wins Consumer Products and Services Award
To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…
News
TVNZ-NZ Marketing Awards: Subaru drives new perspectives, takes home Automotive Award
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
News
We are about to see a lot more brand experiences: a look at Bombay Sapphire’s ‘Name Your Creation’ campaign
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
Features
Bridging communities: Lili Wang on Chinese Herald’s 25 years’ of evolution
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
News
The man, the stick, the legend; Behind the legacy of Pak’nSave’s Stickman
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
Features
Putting your hand up: Whittaker’s Catlin Attenburrow reflects on her road to brand manager
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
Features
TVNZ-NZ Marketing Awards: Kiwibank’s support for New Zealander of the Year wins it Best Purpose-Driven Marketing Strategy and more
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
Features
Creating momentum: YoungShand’s creative directors on ideas that move the needle
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…
Features
TVNZ-NZ Marketing Awards: Whittaker’s commitment to chocolate wins it Long-Term Marketing Excellence Award
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Features
TVNZ-NZ Marketing Awards: Flight Centre flys high, wins Best Use of Customer Insight/Data
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…
Influencer Month
Blurring lines: are digital humans the next influencers?
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
Features
TVNZ-NZ Marketing Awards: All Blacks Tours kicks off a new strategy, wins Best Marketing on a Shoestring Budget
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…