Cartology’s Campaign of the Year Awards return for 2026

Cartology’s 2026 Campaign of the Year Awards have officially launched for 2026, celebrating strategic supplier partnerships and impact and effectiveness in retail media. 

In the largest recognition of retail media impact and effectiveness across Aotearoa and Australia, the 2026 awards are giving even more brands the opportunity to be recognised across a range of categories.

The program returns following its immense success in 2025, where Fonterra took out the highly coveted New Zealand Campaign of the Year Award. Fonterra was recognised for its “Do Dairy Right” and “Do Yoghurt Right” full-funnel strategy. 

Their insight-led approach successfully drove a significant uplift in online sales of +15% and demonstrated exceptional customer retention with a +383% uplift in repeat purchases within seven days during phase two. 

At the heart of retail media

Cartology’s head of client partnerships Aaron Dawson says, “This program is so important because it goes to the heart of what we do. It’s a direct reflection of our commitment to delivering the best results for our partners and proving the tangible effectiveness of retail media. I can’t wait to see some of the best work in retail media firsthand, having the privilege of judging the program and wish all our partners the very best of luck with their submissions.”

Brands will be recognised across a suite of categories for 2026, including:

• Best Omnichannel Campaign under $100k
• Best Omnichannel Campaign over $100k
• Best New Product Launch (NPD) Campaign
• Best Digital Strategy
• Best use of Customer Insight
• Best use of Creative Canvas
• Partner of the Year
• 2026 Campaign of the Year Award

Award nominations for 2026 are now open, with the culminating awards celebration to be held later this year.