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Cartology expands Woolworths in-store screen network
Cartology is expanding its in-store digital media network to enhance brand visibility and customer engagement.
The rollout introduces new assisted checkout screens, alongside strategic placements in high-dwell Deli and Seafood service areas within Woolworths Supermarkets.
The expansion activates more than 1,500 assisted checkout screens. With full motion video capability, this expanded network empowers brands to seamlessly extend video creative into the store environment, connecting with over 400,000 Woolworths customers every week at the crucial point of purchase, says Cartology.
Leave a lasting impression
Complementing the assisted checkout screens rollout, the Fresh Scale Screen network reaches customers further into the store.
It introduces more than 700 weigh scale screens in Deli and Seafood service areas, delivering recipe and meal time inspiration right as customers are making purchase decisions.
Samantha Osborne, general manager of Cartology New Zealand, says: “Our growing in-store screen network represents a significant opportunity for brands to leave a lasting impression with customers.
“We are empowering brands to extend engaging video content into the store environment, building connection and inspiration at the most critical moments for customers at the point of decision and purchase.”
The in-store digitisation across assisted checkout and weigh-scale screens, brings Cartology New Zealand’s total screen network to 2,700.
