Author Graham Medcalf

Graham Medcalf takes a look at the week that was, covering demand for digital skills, investment in voice, aligning with women, and viewer-led research.

Graham Medcalf takes a look at the week that was, covering stress in the industry, digital talent, as spend on Facebook and safety around celebrities.

Graham Medcalf takes a look at the week that was, covering 25 years of digital advertising, agency/client relationships and understanding audiences.

Graham Medcalf takes a look at the week that was, covering the future of OTT, the spending power of the iGeneration, competitors taking their competition to the ASA, and brand safety across different categories.

Gray Matters: Using music in advertising, the future of radio, where to next on social media, and taking sexism out of the industry.

Graham Medcalf takes a look at the week that was, covering stereotypes in advertising,

Graham Medcalf takes a look at the week that was, covering accuracy in research, communicate to a socially-conscious younger market, and geo-marketing.

Graham Medcalf takes a look at the week that was, covering magazines and paywalls, influencers and objectives, the privacy act, and artificial intelligence taking over marketing.

Graham Medcalf takes a look at the week that was, covering the definition of masculinity, the link between sex and hygiene products, political advertising and mood tracking.

Graham Medcalf takes a look at the week that was, covering changing consumer expectations, the push for personalisation, and the evolution of bricks and mortar.

Graham Medcalf takes a look at the week that was, covering complaints to the ASA, Socially conscious marketing, price surging, Sky broadband and socially conscious marketing.

Graham Medcalf takes a look at the week that was, covering NZME’s digital paywall, the survival of magazines, effective use of analytics, differences in the Australian and New Zealand markets, and the value of indie agencies.

Graham Medcalf takes a look at the week that was, covering the advertising opportunity for video on demand services, customer acquisition versus customer retention, and New Zealand’s message to the world.

Graham Medcalf takes a look at the week that was, covering targeted advertising on Facebook, biases in advertising and the future of sky.

Graham Medcalf takes a look at the week that was, covering blockchain-based digital advertising, marketers joining boards, misleading advertising, Simon Moutter’s resignation, and humour in ads.

Graham Medcalf takes a look at the week that was, covering advertisers moving away from Facebook, Google and YouTube, and the value of inclusive ads.

Graham Medcalf takes a look at the week that was, covering Vodafone’s restructure, reaching Chinese tourists, the cost of ad fraud, and tomato sauce ice cream.