As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
Author Graham Medcalf
Graham Medcalf takes a look at the week that was, covering demand for digital skills, investment in voice, aligning with women, and viewer-led research.
Graham Medcalf takes a look at the week that was, covering stress in the industry, digital talent, as spend on Facebook and safety around celebrities.
Graham Medcalf takes a look at the week that was, covering the future of OTT, the spending power of the iGeneration, competitors taking their competition to the ASA, and brand safety across different categories.
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”