Author Graham Medcalf

Features
Go global or stay local? Part two
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Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ Does practice makes perfect? Being…

Features
Go global or stay local? Part one
By

Graham Medcalf talks to intrepid independent-agency owners and some globally-aligned stalwarts to interrogate the advantages and disadvantages of advertising independence. __________________________________ “We have the best people…

News
The Reimagining of 99
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In the world of retail advertising, there has been a race to the bottom with an over-reliance on price, sales and discounts. With that
as a background, Graham Medcalf takes a look at how 99 is showing a surprising turnaround and rediscovering the mojo that was apparent in the giddy heights of 2011.

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