Graham Medcalf is a freelance writer and owner of Red Advertising.
Graham Medcalf takes a look at the week that was, covering TV advertising’s performance, who is responsible for ad placement, converting traffic to conversions and ageism in the industry.
Graham Medcalf takes a look at the week that was, covering the return of creativity thanks to technological advances, the gender divide in New Zealand advertising, companies freezing their YouTube advertising and if advertising has becoming obsolete.
Graham Medcalf takes a look at the week that was, covering The Warehouse’s carbon neutral claims, Westpac’s stadium sponsorship coming to an end, NZ Herald’s paywall plans, MediaWorks’ cyber investigation, agencies working together, marketer’s priorities, and the accuracy of viewership numbers.
Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.
Graham Medcalf takes a look at the week that was, covering social media’s impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand’s design talent on the world stage, and complained about ads.
As Chinese immigration into New Zealand gathers speed, Graham Medcalf looks at whether this means a new gold rush for local marketers.
Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.
Graham Medcalf takes a look at the week that was, covering the future of mergers in the industry, that Gillette campaign, the bravery of Hell Pizza, predictions for the coming year, Magic Talk and words to live by.
Graham Medcalf takes a look at the week that was, covering the proposed merger of QMS Media and MediaWorks, TV viewing habits, JWT and Wunderman uniting, the #metoo movement’s impact on advertising, and Kellogg’s teaming up with Hallertau to launch a beer.
Graham Medcalf takes a look at the week that was, covering meaning-of-life, diversity in ad agencies, the value of technology and the future of Sky TV.
Graham Medcalf takes a look at the week that was, covering radio, the baby boomers, trusted professions and promotions.
When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.
Was Nike’s ‘Dream Crazy’ campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look. PLUS: Share your thoughts.
At first glance, the release of MediaWorks’ financial figures this week shows an organisation treading water but slowly moving upwards towards the dry land of profitability. On the surface, a net loss after tax of $5.7 million is not the result hoped for but with the perspective of a loss in the previous year of $14.8 million, the progress is significant.
If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.