Author Graham Medcalf

Opinion
Gray matters: microbrands are social brands
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When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.

Partner articles
Segmentation of one too many
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If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.

Partner articles
Data: Real-Time or Right Time?
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While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.

News
Upload video, light fire, add petrol
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With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.