Ideally hires new marketing lead

Customer insights platform Ideally has appointed international brand marketer Maura Halpin to the newly created role of Marketing Lead, effective immediately. 

Since launch in August 2023, Ideally has announced a $2.15m seed investment and has grown to nearly 20 staff across Australia and New Zealand, as well as serving more than 80 clients, including Telstra, Lion and Arnott’s.

Reporting directly to Co-founder & CRO Joshua Nu’u-Steele, Halpin’s immediate remit will be to develop and implement Ideally’s overarching marketing strategy.

Co-founder & CRO Joshua Nu’u-Steele, said Halpin will play a critical role in shaping Ideally’s brand voice, expanding its community presence and collaborating closely on Sales and Account-Based Marketing. He said the brand needed an ambitious, insights driven marketer to fill the role.

Nu’u-Steele said: “I believe we have found that person in Maura, and we couldn’t be more excited to have her join our team.

“With two-thirds of our customers being marketers, Maura’s diverse skillset across media, creative, consumer research, and product marketing will help speak directly to our customers – enabling Ideally to continue to push boundaries in revolutionising how brands gather insights and achieve growth.”

A strategic, insights-driven marketer, Halpin brings over 18 years of experience to Ideally, spanning brand and product marketing, media and creative strategy, consumer insights and go-to-market strategy.

On her new role, Halpin said: “I’m a big believer in the power of an insight to unlock breakthrough marketing communications. I love to champion insights work, so I’m thrilled to join Ideally where we get to help marketers grow their ideas by bringing the voice of the consumer in early. 

“I’m excited to see what we can unlock for Ideally customers and be a part of the team that brings them success. It’s an ambitious brand on the cusp of phenomenal growth and the team’s energy is infectious.” 

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