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NZ On Screen invites Kiwis to find what they’ve been missing in first major campaign
NZ On Screen has partnered with independent creative agency Coles & Co on a major brand campaign, supporting the relaunch of its platform.
It marks the biggest evolution of NZ On Screen in its 18-year history, which now offers more than 120 feature films to rent alongisde thousands of free local titles, including TV shows, music and commercials. The campaign, ‘Find what you’ve been missing’, invites Kiwis to rediscover the screen stories that have shaped Aotearoa.
NZ On Screen publicity and marketing manager Alice Casserly says the relaunch marks a significant new chapter for NZ On Screen.
“We’ve created a platform that makes it easier than ever for audiences to discover and enjoy New Zealand screen stories, and this campaign captures exactly why those stories matter. It’s an invitation for people to reconnect with the stories that have shaped us, while helping a new generation discover them for the first time.”
Where those memories live
Coles & Co creative director Renee Williams say every New Zealander has memories shaped by what they’ve watched on screen and ‘Find what you’ve been missing’ is a celebration of that.
“From Billy T. James to Susie Cato, Dr Ropata to Paul Holmes, these aren’t just television personalities or programmes – they’re part of our collective story. We wanted to celebrate that nostalgia while reminding people that NZ On Screen is where those memories live, alongside countless Kiwi stories many of us have never had the chance to discover.”
The fully integrated campaign, which launched in May across cinema, TVNZ+, Meta, digital display and out of home, helped to deliver NZ On Screen’s strongest month on record. May traffic increased 67% above the monthly average and social audiences grew by almost 16,000 followers.
NZ On Screen’s relaunch was celebrated at an industry event in Auckland last month. Guests included Kiwi film and television legends, MP Nancy Lu (representing Arts, Culture and Heritage Minister Paul Goldsmith), NZ On Air, the New Zealand Film Commission and Ngāti Whātua Ōrākei.
