Much like Julie Andrews, the Outdoor Media Association of New Zealand has been seen bursting into song to express its emotions recently after the revenue numbers for 2010 were announced. And fair enough too, because with a year-end total of $62.1 million, gross media revenue for the year was up 7.3 percent over 2009, with the second half of the year delivering a 12.2 percent increase on the same period of 2009.
Cast your minds back to 2009. Now back at me. Now back to 2009. Now back to 2010. As everyone knows, it was a pretty lean year for all concerned, but the releases trumpeting various revenue increases seem to be flowing reasonably freely of late, with the latest coming from the Outdoor Media Association of New Zealand (OMANZ), which announced that gross media revenue for Q2 has increased by six percent from the same time last year, up from $14.3 million to $15.2 million in 2010.
Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use.
Walk around any major New Zealand urban centre and you’ll probably notice a host of strange tardis-like constructions emblazoned with large white squiggles. Some call these relics from another time ‘phone booths’ or ‘payphones’ and, as a result of the rampant onslaught of technology, they are becoming increasingly irrelevant. But, as they’re typically situated in the most convenient locations, they’re also extremely visible. And where there are eyes, there are often advertisers. Enter Adshel, which has struck up a deal with Telecom to use its national network of 3,700 payphones as a new form of out-of-home media.
Some billboards bleed. Some offer diamond earrings. And almost all shout a call to action. But the Fairground Foundation, a not-for-profit organisation that was set up and funded by ecostore founder Malcolm Rands to create a healthier, more sustainable world, has taken a different approach to grabbing people’s attention after unveiling what it likes to call the “un-billboard”.
Adam Butterworth, Adshel’s sales director in Australia and New Zealand, has been promoted to chief executive officer of Clear Channel Singapore, where, according to insiders, there is approximately 20-30 percent less to talk about with work colleagues because the weather is always the same.