Media
Lumo to launch Aotearoa’s largest roadside digital billboard
Lumo Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a new opportunity for advertisers.
Browsing: out of home
Campaigns
Together and Lumo’s new Cupra campaign is a 3D billboard first
Automotive brand Cupra is bringing a new dimension to out of home advertising, with the country’s first-ever 3D motion roadside billboard campaign.
Campaigns
Škoda turns crude graffiti at the Tour de France into spotlight for women’s peloton
Every year, the Tour de France faces a challenge: hundreds of penis drawings graffitied onto the race route.
Media
oOh!media expands Locky Dock network to Hawke’s Bay
oOh!media NZ is expanding its Locky Dock network into Napier, giving the out of home supplier a foothold in the Hawke’s Bay region.
Campaigns
NZ On Screen invites Kiwis to find what they’ve been missing in first major campaign
NZ On Screen has partnered with independent creative agency Coles & Co on a major brand campaign, supporting the relaunch of its platform.
Media
oOh!media celebrates cycling with Locky Dock photo exhibit
oOh!media is bringing the work of Kiwi photographer Ans Westra to life across the Locky Dock media network as way to celebrate cycling.
Campaigns
Resene and Lumo fill(ed) the tin
Lumo Digital and Resene have put together a vibrant ‘home crowd’ activation for the 2026 Super Rugby Pacific grand final.
News
JCDecaux and Christchurch International Airport renew advertising partnership
JCDecaux New Zealand has renewed its long-standing advertising partnership with Christchurch International Airport.
Campaigns
The Business and Hancocks launch Teremana Tequila campaign
Auckland indie agency The Business has partnered with Hancocks to launch Dwayne “The Rock” Johnson’s Teremana Tequila in Aotearoa.
News
OOHMAA announces new board
OOHMAA has announced a new board line-up bringing together leaders from across New Zealand’s out of home sector.
News
Vast Billboards donates ad space for NZ Music Month
Outdoor advertising company Vast Billboards has been donating advertising space to support Kiwi artists and bands for NZ Music Month.
News
Shout strengthens leadership team with new chief commercial officer
Shout Media is strengthening its leadership team with the appointment of Josh Turney as chief commercial officer to drive digital growth.
Opinion
The shift toward outcome-based measurement in out of home
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention.
Campaigns
OMD, TBWA, 2degrees and Seen turn Auckland blue with new OOH campaign
OMD, TBWA/NZ, 2degrees and media-tech company Seen have joined forces to launch ‘Turning blue’.
News
QMS New Zealand launches new market positioning
Out of home operator QMS New Zealand has gone to market with its new positioning as Aotearoa’s total OOH audience solution.
Media
A Q&A with QMS NZ’s national sales director Ben Gibb
QMS NZ’s national sales director Ben Gibb shares his views on the current OOH market and the company’s future prospects.
News
Vast Billboards unveils OOH ad insights in regional markets
Outdoor advertising company Vast Billboards has launched new research on the growing impact of out of home in regional markets.
Media
Lumo secures approval for subtle motion on its roadside digital billboards
Digital billboard operator Lumo has received permission from the Auckland City Council to run subtle motion on six of its local sites.
Media
oOh!media enhances retail network
oOh!media New Zealand has completed major digital upgrades at Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland.
Media
Tonic Media Network expands into Aotearoa New Zealand
Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.
Campaigns
Spruik and Aspen NZ bring Zantac to OOH
Creative agency Spruik is leading the relaunch of Zantac as an over-the-counter option for heartburn.
News
Billboard baggings: Ikea rivals react
Ikea’s competition aren’t taking it lying down. As the Swedish giant opened in Auckland’s Sylvia Park, rival brands were poking fun.
Opinion
2026 marketing predictions: Why OOH could take centre stage
Vistar Media managing director APAC Ben Baker shares how out of home can help brands, especially small businesses, stand out in 2026.
Campaigns
AA and Quantum Jump celebrate rescuing a Kiwi driver every minute
AA’s new campaign marks 10 years of award-winning service and spotlights a key stat: the AA rescues a Kiwi driver every minute.
Campaigns
Pak’nSave celebrates two years of dynamic price campaign success
Pak’nSave and Vistar Media are celebrating the two-year anniversary of their award-winning Top 50 Price Check campaign.
Opinion
How programmatic out of home can help brands blitz Black Friday 2025
With Black Friday fast approaching, Vistar Media’s Ben Baker shares how out of home can help brands, especially small businesses, stand out.
Campaigns
Appliance Outlet channels the underdog spirit in playful new campaign
Appliance Outlet and Art of the Possible have launched a new campaign that takes a tongue-in-cheek aim at NZ’s biggest appliance retailers.
Campaigns
Steinlager’s city takeover at the Auckland Marathon
Steinlager’s Auckland Marathon campaign turned the city into a canvas, spreading their message of motivation to every runner and spectator.
Campaigns
QMS NZ, Spark and PHD Aotearoa turn Auckland purple
QMS NZ/MediaWorks, Spark and PHD Aotearoa have joined forces to launch a citywide out of home campaign across Auckland.
News
QMS NZ lights up Auckland with successful street furniture handover
Following a smooth transition, QMS NZ and MediaWorks are now officially live with the Auckland Transport street furniture concession.