Campaigns
The Business and Hancocks launch Teremana Tequila campaign
Auckland indie agency The Business has partnered with Hancocks to launch Dwayne “The Rock” Johnson’s Teremana Tequila in Aotearoa.
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Browsing: out of home
News
OOHMAA announces new board
OOHMAA has announced a new board line-up bringing together leaders from across New Zealand’s out of home sector.
News
Vast Billboards donates ad space for NZ Music Month
Outdoor advertising company Vast Billboards has been donating advertising space to support Kiwi artists and bands for NZ Music Month.
News
Shout strengthens leadership team with new chief commercial officer
Shout Media is strengthening its leadership team with the appointment of Josh Turney as chief commercial officer to drive digital growth.
Opinion
The shift toward outcome-based measurement in out of home
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention.
Campaigns
OMD, TBWA, 2degrees and Seen turn Auckland blue with new OOH campaign
OMD, TBWA/NZ, 2degrees and media-tech company Seen have joined forces to launch ‘Turning blue’.
News
QMS New Zealand launches new market positioning
Out of home operator QMS New Zealand has gone to market with its new positioning as Aotearoa’s total OOH audience solution.
Media
A Q&A with QMS NZ’s national sales director Ben Gibb
QMS NZ’s national sales director Ben Gibb shares his views on the current OOH market and the company’s future prospects.
News
Vast Billboards unveils OOH ad insights in regional markets
Outdoor advertising company Vast Billboards has launched new research on the growing impact of out of home in regional markets.
Media
Lumo secures approval for subtle motion on its roadside digital billboards
Digital billboard operator Lumo has received permission from the Auckland City Council to run subtle motion on six of its local sites.
Media
oOh!media enhances retail network
oOh!media New Zealand has completed major digital upgrades at Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland.
Media
Tonic Media Network expands into Aotearoa New Zealand
Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.
Campaigns
Spruik and Aspen NZ bring Zantac to OOH
Creative agency Spruik is leading the relaunch of Zantac as an over-the-counter option for heartburn.
News
Billboard baggings: Ikea rivals react
Ikea’s competition aren’t taking it lying down. As the Swedish giant opened in Auckland’s Sylvia Park, rival brands were poking fun.
Opinion
2026 marketing predictions: Why OOH could take centre stage
Vistar Media managing director APAC Ben Baker shares how out of home can help brands, especially small businesses, stand out in 2026.
Campaigns
AA and Quantum Jump celebrate rescuing a Kiwi driver every minute
AA’s new campaign marks 10 years of award-winning service and spotlights a key stat: the AA rescues a Kiwi driver every minute.
Campaigns
Pak’nSave celebrates two years of dynamic price campaign success
Pak’nSave and Vistar Media are celebrating the two-year anniversary of their award-winning Top 50 Price Check campaign.
Opinion
How programmatic out of home can help brands blitz Black Friday 2025
With Black Friday fast approaching, Vistar Media’s Ben Baker shares how out of home can help brands, especially small businesses, stand out.
Campaigns
Appliance Outlet channels the underdog spirit in playful new campaign
Appliance Outlet and Art of the Possible have launched a new campaign that takes a tongue-in-cheek aim at NZ’s biggest appliance retailers.
Campaigns
Steinlager’s city takeover at the Auckland Marathon
Steinlager’s Auckland Marathon campaign turned the city into a canvas, spreading their message of motivation to every runner and spectator.
Campaigns
QMS NZ, Spark and PHD Aotearoa turn Auckland purple
QMS NZ/MediaWorks, Spark and PHD Aotearoa have joined forces to launch a citywide out of home campaign across Auckland.
News
QMS NZ lights up Auckland with successful street furniture handover
Following a smooth transition, QMS NZ and MediaWorks are now officially live with the Auckland Transport street furniture concession.
Campaigns
Phantom Billstickers mural brings new Kirin Hyoketsu RTD to life on K Road
Outdoor advertising company Phantom Billstickers has unveiled another hand-painted campaign splashed across K Road in a burst of orange.
Partner articles
Shout unveils four new premium sites across Auckland and Wellington
Out of home provider Shout has unveiled four new premium StreetLED sites in three main metropolitan hubs across Auckland and Wellington.
Media
knOOH launch the culmination of ‘a long journey’ – Mortal
Mortal has developed knOOH, NZ’s first unified audience measurement system that delivers consistent metrics across digital and static formats.
Campaigns
Locals show off what makes the Bay “Pretty Good” in new Tourism Bay of Plenty campaign
The latest campaign from Tourism Bay of Plenty and Woods Agency is “Pretty Good”, celebrating the region’s off-peak magic.
News
JOLT launches new EV charging and DOOH site in Ponsonby
Jolt has unveiled a premium, flagship EV charging and digital out of home site on Auckland’s most vibrant precincts.
Movings & Shakings
Latch expands leadership team to drive DOOH innovation
DOOH specialist Latch has appointed Keely Allen as business development director and Jamie Snow as creative production director.
Media
Lumo turns DOOH into emergency communication channel
Lumo’s Jack Plowright says the initiative builds on the belief that digital billboards can serve a public good as well as a commercial one.
Campaigns
Ads on Pads unveils the world’s most period-friendly billboard
Aditi Gorasia keeps community at the centre of everything she does – her first billboard campaign for Ads on Pads was all about giving back.