News
Upgrade your living situation with realestate.co.nz
The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign examinig the reasons why Kiwis might upgrade their living situation.
Get the latest direct to your inbox twice a week. Sign up today.
Browsing: out of home
Uncategorized1
Dulux’s new campaign shows NZ’s true colours in real-time
Dulux NZ, MBM and Pitchblack have teamed up with Lumo to launch Dulux Colours of New Zealand Live, a campaign that brings nature’s colours to life in real-time.
News
JCDecaux helps brands stay top of mind for savvy shoppers
New research from JCDecaux has recommendations for brands on how they can reach Kiwi shoppers who are becoming increasingly strategic as they navigate rising living costs.
News
If you’re tired of big city life, this billboard says you should move to Dunedin
Enterprise Dunedin’s new campaign showcases Ōtepoti as the place to be for those wanting to escape bigger-city living.
Campaigns
Be a Free Spirit and travel with Club Med
Club Med has launched new brand campaign l’Esprit Libre across Australia and New Zealand, in collaboration with global creative agency 180 Amsterdam.
News
Break free and break better with KitKat and Queen
KitKat’s ad using Queen’s ‘I Want to Break Free’ to encourage people to take better breaks, recognising how difficult it is to switch off from a world demanding constant attention.
Movings & Shakings
Jolt appoints new General Manager of Regional Sales ANZ
Jolt has announced the appointment of experienced sales leader Carin Lee-Skelton as its new General Manager of Regional Sales, ANZ.
News
VMO expands office media network in Auckland
VMO has expanded its market leading office media network in New Zealand, with 14 new screens in five office towers within Auckland CBD.
News
Trident celebrates Chinese Lunar New Year with new campaign
Trident is launching a national brand campaign with phase one launching on January 27 in time for Chinese Lunar New Year and running through to March.
News
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box
Fresh off its win at Lumo’s 2024 Pixels Awards, Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign.
News
Airports a prime environment for video OOH, says JCDecaux
JCDecaux’s evaluation of out-of-home advertising in airport settings across Aotearoa has shown that full-motion video ads seem to outperform static and animated creative.
Campaigns
Kiwi culinary star takes centre stage in new Suntory Boss campaign
Suntory Boss Coffee has partnered with YouTube chef, Andy Hearnden, in a new campaign celebrating the power of ambition.
Year in Review 2024
The rise of programmatic: Hivestack’s Ash Houghton sums up 2024
Ash Houghton, VP of Sales, NZ at Hivestack, says there were key changes in how Kiwis interacted with out of home this year, due in part to programmatic.
Year in Review 2024
Vocalising the importance of OOH: Natasha O’Connor looks back on 2024
Natasha O’Connor, CEO of OOHMAA says she saw a mindset shift in 2024 as more agencies started to recognise how vital OOH is as part of their media strategies.
Year in Review 2024
Celebrating the pure power of posters: Tom Horton’s year in review
Tom Horton, Marketing Manager at Phantom BIllstickers discusses the power of posters in an increasingly digital world and how surfing keeps him sane.
News
Jollys celebrates Wellington addition just before Christmas
Jollys is celebrating its 28th digital panel on the Vivian and Taranaki Corner in Wellington, which hits citybound as well as SH1 Airport traffic.
Opinion
Reflecting on out of home in Aotearoa: OOHMAA thoughts on 2024
Natasha O’Connor, CEO of OOHMAA provides a wrap up of 2024, sharing the highlights for her team and the out of home industry as a whole.
Opinion
How programmatic DOOH helped educate Kiwis on NZTA’s electric vehicle road user charges
When the New Zealand Government introduced road user charges for electric vehicles and plug-in hybrid electric vehicles, they used programmatic DOOH to tell that story.
News
Auckland Transport OOH tender abandoned just weeks before contracts due to start
Surprise news as the tender process for Auckland Transport’s outdoor assets is dropped suddenly after months of work by OOH companies.
News
Plug Media’s public charging revolution has something for everyone
A startup providing free and secure phone charging via interactive kiosks has officially launched its network across Aotearoa.
Movings & Shakings
Go Media welcomes Kevin Van Wyk as Programmatic Director
Go Media has announced the appointment of Kevin Van Wyk as its new Programmatic Director, who will join the team in January 2025.
News
oOh!media expands street furniture network into Whangārei
The new infrastructure has been deployed to meet the increasing needs of micro mobility users in Aotearoa’s northern-most city.
News
JCDecaux brings high-impact static sites to Sylvia Park
JCDecaux will offer two sets of three portrait sites along Carbine Road’s entry and exit routes, reaching thousands of holiday shoppers.
News
OOHMAA announces the Q3 winners of The Speccies
And the winners are… The OOHMAA team is excited to unveil the Q3 winners of ‘The Speccies’ – celebrating the best in Aotearoa’s out of home advertising.
Opinion
Effective out of home marketing strategies: Keeping your ROI blinkers in check
oOh!media New Zealand’s Research & Insights Director David Owen makes the case for including OOH in your media planning to maximise your returns.
News
JCDecaux expands digital network with seven new sites planned
JCDecaux is expanding its digital portrait Smartframe network with seven new sites planned in Q4 2024, growing the total number from 27 to 34
News
Pixel Awards recognise best in DOOH
The winners of the fifth Pixel Awards have been announced, showcasing exceptional creativity and innovation in digital out-of-home.
News
Two new billboards for Lumo on Albany Expressway
Lumo has officially switched on two new digital billboards on Auckland’s Albany Expressway, bringing the number of billboards in its network closer to 70.
News
Go Media’s train wrap to promote Delivereasy’s grocery service
Kiwi out-of-home advertising company Go Media has set another milestone in Wellington by launching the city’s first full train wrap for Delivereasy.
News
OOHMAA reports continued growth in Q3
The Out of Home Association Aotearoa (OOHMAA) is pleased to announce continued growth in the out-of-home industry for the third quarter of 2024.