News
Go Media celebrates its growth: 120 billboards and new locations
Out-of-home advertising company Go Media is celebrating a milestone: its digital billboard network now has 120 sites, reaching 1.8m Kiwis every two weeks.
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Browsing: out of home
News
VMO launches retail media network: VMO Shop
VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand.
News
JCDecaux official OOH partner for Eden Park
JCDecaux is now the official out-of-home partner for Eden Park, New Zealand’s national stadium and home of the All Blacks.
News
Lumo launches Lens Live for real-time analysis
Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.
News
oOh!media NZ expands Street Furniture network
oOh!media New Zealand has announced further expansion of its Street Furniture network, introducing 14 new bus shelter sites to the Taranaki region.
News
Significant upgrade for oOh!media NZ’s Smart Reach
oOh!media New Zealand has announced a significant upgrade to its Smart Reach platform, allowing advertisers to target campaigns toward specific audiences.
News
Lumo expands digital network in Wellington
Lumo is announcing the debut of its 11th digital billboard site in the Wellington region: Lumo-Rongotai, at the end of the Wellington Airport runway.
News
Paralympics NZ kickstarts marketing campaign ahead of Paris Games
Paralympics has kickstarted their marketing campaign for Paris 2024 by releasing three film spots by Saatchi & Saatchi New Zealand and Finch.
Movings & Shakings
Jolt Sales team welcomes seasoned out-of-home professional
Kiwi sustainable cross-channel media and electric vehicle charging network Jolt has announced Julia Crowhurst as its new Senior Account Director.
News
OOHMAA announces Q2 The Speccies winners
The OOHMAA team has announced the Q2 winners of ‘The Speccies’, its celebration of the out-of-home advertising industry in Aotearoa.
News
Rising costs and interest rates not enough to stop Kiwis travelling – JCDecaux
Kiwis are continuing to prioritise holidays and air travel, despite high interest rates and the cost-of-living crisis according to JCDecaux’s recent Airport Insights Study.
News
The Idea Shed shows NZ what Fresh Feels Like
Say Yes to Fresh with Mentos’ newest campaign, Fresh Feels Like, created by Auckland-based creative agency The Idea Shed.
Campaigns
Go Media adds weight to Heavyweight series with second instalment
The second instalment in Dave Letele’s series Heavyweight explores the realities of gang life and its impact on communities.
News
Vistar Media analysis reveals June’s important role in annual budgets
Vistar Media’s latest trends analysis for 2024 has shown that June played an important role in shaping annual advertising strategies in Aotearoa.
News
Lumo named as OOH partner for Paralympics NZ
As momentum builds for the 2024 Paralympics in Paris, Lumo’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.
News
Bringing news to the people: Lumo and NZME partner up
A new partnership between Lumo and NZME will see the headlines of the New Zealand Herald’s top stories appear on digital billboards across the country.
News
Market Media brings programmatic delivery to clients
Retail media network Market Media has brought programmatic delivery to its instore advertising screens across The Warehouse and Noel Leeming stores.
News
GWM backs the One NZ Warriors with new campaign
Car company GWM has launched its official partnership with the One New Zealand Warriors NRL team with an OOH campaign created by The Hallway.
Campaigns
Gluttony and lust collide as K’Rd campaign tempts visitors to Eat It
July will be anything but dry on Auckland’s K’Rd, as a saucy OOH campaign from Motion Sickness kicks off Eat It: a restaurant month with a hedonistic twist.
News
Run Aotearoa brings Matariki celebration to Sylvia Park
A huge display in the centre court of Auckland’s Sylvia Park mall has been set up to recognise Matariki this coming weekend.
News
oOh!media’s data platform to allow Smart Reach for advertisers
Out of home media company oOh!media’s new platform aims to use data and consumer insights to change the way advertisers engage with their audiences.
News
OOHMAA announces Q1 finalists for The Speccies
The Out of Home Industry has announced the first round of finalists in its inaugural Awards – The Speccies, that celebrate Aotearoa’s creative talents.
News
Sign of the future: SCG and Go Media to offer Net Carbon Zero print services
SCG is partnering with Go Media to offer Net Carbon Zero print services for large format products.
News
How programmatic digital Out of Home is blending real-world exposure with digital intensity
As the market embraces the potential of pDOOH, StopPress caught up with oOh!media NZ, and media agency D3 to address the opportunities in this space.
News
Go Media takes centre-stage with sponsorships and launch of WLG digital screen train platform network
Go Media is on a mission to become a household name. StopPress finds out why it’s time to tell their story.
News
RNZ launches out-of-home campaign with Big Communications and Together
It’s not everyday RNZ rolls out a major brand campaign – the stars have to align and the public broadcaster’s limited advertising budget has to stretch for just the right occasion. This week, for the first time in years, RNZ has launched an out-of-home campaign in Auckland with its creative and media partners, Big Communications and Together.
Opinion
Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer
Graham Medcalf takes a look at the week that was, covering the proposed merger of QMS Media and MediaWorks, TV viewing habits, JWT and Wunderman uniting, the #metoo movement’s impact on advertising, and Kellogg’s teaming up with Hallertau to launch a beer.
News
Complementary inventory and client opportunities: what Ooh Media’s acquisition of Adshel means for New Zealand
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
News
Entering an arms race: Go Media’s Simon Teagle on expanding its portfolio and presence
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
News
Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards
After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.