Say Yes to Fresh with Mentos’ newest campaign, put together by Auckland-based creative agency The Idea Shed.
The Idea Shed teamed up with international company Perfetti Van Melle to bring the campaign, Fresh Feels Like, to life in New Zealand. The campaign debuted yesterday and its aim is to highlight Mentos as more than just a fresh breath – it’s a fresh mindset.
“The thrill of turning everyday moments into something unexpectedly fresh is what we wanted to bottle with this campaign,” says Richie Strettell, Partner at The Idea Shed.
“Our goal was to create relatable yet delightful scenarios that resonate with our audience, showcasing that fun needs no reason. It’s been great to work with the team at Perfetti Van Melle and Havas New Zealand, and we hope this is just the first of many successful collaborations.”
The campaign uses out-of-home advertising and creative content to both establish and drive awareness of Mentos as the brand that disrupts the everyday with fresh fun, using scenes from the barber’s or an office, which are changed in an instant by a cancelled meeting or a fresh fade.
“The ‘Fresh Feels Like’ campaign beautifully captures Mentos’ essence, thanks to TIS,” says Michael Puglisi, Country Manager ANZ at Perfetti Van Melle.
“Their collaborative spirit and creative vision, bolstered by our brand team’s support, were key to bringing this vision to life.”
