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JCDecaux and Christchurch International Airport renew advertising partnership
Christchurch International Airport and JCDecaux have renewed their long-standing advertising partnership.
JCDecaux New Zealand has renewed its long-standing advertising partnership with Christchurch International Airport.
Christchurch Airport is New Zealand’s second busiest airport, welcoming 6.5 million passengers each year. It offers advertisers access to a high-dwell environment throughout the airport journey.
“Since our partnership began in 2007, we have worked closely with Christchurch International Airport to create a distinctive and high-quality media experience for brands. Retaining this concession reflects the strength of that relationship and our shared commitment to quality and effectiveness for advertisers,” says JCDecaux New Zealand general manager Phil Eastwood.
Christchurch International Airport strategic communications manager Sean Tully adds: “As the South Island’s gateway, Christchurch Airport connects millions of travellers each year to the people, places and experiences that make this region special. We’re pleased to continue our partnership with JCDecaux, whose high-quality advertising platforms help brands engage with audiences at the very start and end of their South Island journey.”
Airports a prime environment
The renewed agreement follows a competitive tender process and ensures advertisers retain a single, premium partner for reaching travellers across New Zealand’s three key airport hubs – Auckland, Christchurch and Queenstown. JCDecaux’s airport network gives brands consistent, high quality inventory at critical touchpoints along the airport journey from check in and departures through to arrivals.
Airports are one of the few environments in New Zealand where video out of home is permitted.
Recent JCDecaux research* conducted across Christchurch and Auckland Airports found that full-motion digital out of home campaigns deliver 2.5 times higher attention and twice the recall of static creative.
Eastwood says: “The findings from our research show that travellers are more receptive to advertising in airports. And full motion digital campaigns work harder than static creative on attention and recall. That makes airports a smart choice for brands wanting to extend their video and social content in a premium, high-attention setting. Airports are a prime environment for engaging video content at a time when people are highly receptive to advertising.”
