Lumo launches Lens Live for real-time analysis

Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.

Built to offer accountable, Lens leverages a sophisticated network of high-resolution cameras and advanced software to analyse real-time vehicular data across Lumo’s screen network. Advancements to this technology and the introduction of a public dashboard will offer advertisers live, open-source insights into audiences across Lumo’s locations.

Lens has been at the core of Lumo’s data-driven strategy, delivering real-time data on contacts, unique views, and frequency. This has been crucial in helping clients optimise their campaigns by identifying key trends, from post-COVID recovery to the effects of major events like concerts and sports.

The newly introduced Lens Live Dashboard visualises these capabilities by offering a fully live, minute-by-minute view of audience data. Seamlessly integrated with Lumo’s CRM system Vault, and live reporting system, the dashboard provides detailed insights, including site-level counts, top-performing locations, dwell times, and performance comparisons against historical data. A user-friendly interface, featuring intuitive counters, graphs, and maps, will allow for more informed, data-driven decisions.

Robin Arnold, Chief Technical Officer at LUMO says, “The platform’s ability to deliver real-time audience insights, and richer integrations with our internal and external platforms make it an indispensable resource for digital out-of-home offering. We’re proud to lead the way with this new technology.”