2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.
Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.
Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called Calibre. We talk to APN Outdoor general manager Mike Watkins about why this is what marketers have been waiting for.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it’s running a competition asking marketers for their best memes.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.
Adshel has launched New Zealand’s first national digital roadside network, Adshel Live, and, to celebrate its screens, it’s giving Kiwis the chance to win one for themselves.
Digital outdoor advertising shells are allowing creatives do more than ever in the space, and with a little Disney magic posters can even come to life.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.
oOh! media has further embraced the digital age by expanding its network of retail digital assets across New Zealand after securing long-term contracts with key shopping centres. Updated with some thoughts from oOh! Media chief executive Brendon Cook.
Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.
Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.
There are plenty of rules around the advertising of cigarettes in New Zealand. And this one breaks them all. At least it would if it was a real ad and not a joke based on a fellatio pun.
The ASA’s 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
Christchurch Airport is no longer the sole airport listed in APN Outdoor New Zealand’s ledger, because the company has just announced that it has won the Auckland Airport account.
The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.
This week saw the launch of APN Outdoor’s ‘Turning Heads’ campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.
The New Zealand outdoor marketplace now has a big new name in its midst, with the biggest player in the Australian outdoor market rebranding nearly one thousand poster and billboard sites across New Zealand’s shopping centres, universities and Auckland airport from Eye to Ooh! Media.
Outdoor media is doing it pretty tough at the moment, but Adshel had a stellar 2013, both here and in Australia. And now it’s got something else to shout about because, after 15 years of loyal service from the old brand, it has unveiled its new one.
iSite Media, New Zealand’s largest out of home advertising supplier, has entered into an agreement to purchase all of OTW’s billboard sites. But the deal will only go ahead if the Commerce Commission believes it won’t substantially lessen competition in the market.