Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.

Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it’s running a competition asking marketers for their best memes.

Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.

Adshel has launched New Zealand’s first national digital roadside network, Adshel Live, and, to celebrate its screens, it’s giving Kiwis the chance to win one for themselves.

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.