Author Holly Bagge

Partner articles
Radio Week: Why radio is the ‘cockroach’ of media scuttling on despite the odds
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The death of radio has long been predicted. Just think of that classic hit by The Buggles ‘Video Killed the Radio Star’. Yet, somehow good old radio has managed to sidestep every media tsunami heading towards it, surviving television and now living through the age of music streaming. But, how? We chat to two people pulling strings in New Zealand radio, MediaWorks’ Leon Wratt, and NZME’s Mike McClung as well as AUT’s Dr Matt Mollgaard to find out their take.

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Radio Week: GfK and TRB on the intricacies of radio audience measurement
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It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.

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No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
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You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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Small start, big potential: New World trades Little Shop for Little Garden
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New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits, it’s taken a more sustainable turn and has launched Little Garden instead, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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Magazine Media Awards 2016: NZ Geographic takes the top award, Shelley Ferguson barely leaves the stage and Bauer comes away the most award-studded
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Last night, well-dressed folk from the magazine industry made their way (in freezing cold wind) to the Auckland War Memorial Museum to attend the 2016 Magazine Media Awards, where celebrations took place over a gala dinner to honour the best storytelling and management across print, online and events, or as the Magazine Publishers Association would say, ‘beyond the page’.

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L__king b_ck at NZ Bl__d Service’s Missing Type c_mp_ign
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The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.

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