Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.
Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s disposal.
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
A number of agencies are currently vying for the DB Breweries account.
We look at the ups, downs and trends for the final radio survey of the year.
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
Jolt, a new agency created within FCB, will be taking over the Audi account from 1 January 2018.
Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
“TV has done an excellent job so far, but it’s not your fame-maker anymore,” says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television.
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
Southern Cross Health Society, the health insurance arm of the broader Southern Cross business, is currently reviewing its creative agency partnership.
Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
Speaking at a breakfast event hosted by DDB last week, marketing professor Mark Ritson said the advertising industry would soon have to contend with the issue of sexual harassment and assault.
Farmers is looking to connect with New Zealanders by telling the story of an undercover Santa living next door to a noisy family.
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
Bravo general manager Maria Mahony has left her leadership role at the channel co-owned and operated by MediaWorks and NBC Universal.
A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.
Freeview’s recently appointed chief executive Jason Foden sits down for a chat with StopPress about where the business is heading.
On afternoon before TVNZ’s new season launch, the broadcaster’s chief executive sat down with StopPress for a chat about the business.
Paint manufacturer Dulux has appointed Assignment Group to work on its creative account in the local market on a specific project.
It’s become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he’s done over the last few months to help squeeze the show into the public consciousness.
Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
As Yellow jettisons the long-running ‘walking fingers’ logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ’s other properties—are tracking so well.
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.