Author Damien Venuto

News
The end of the dogfight
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Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.

News
A look at the digital tech holding Fonterra’s brand together across the world
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Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.

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Report shows many marketers don’t know what to do with data
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A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.

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Radio Results S3: Mai FM and Newstalk ZB dominate in a strong urban and talk book
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The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.

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