Author Damien Venuto

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Brands collaborate to offer prime tennis real estate for Heineken Open
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Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.

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Hairy toes return to Air New Zealand and Google also gets Hobbit fever – UPDATED
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It’s been a busy week for Air New Zealand with asset sales and a dip in shares value. But somewhere in all that chaos, the airline still managed to find time to release a commercial that aims to remind everyone that the company has a distinctly Kiwi flavour. The TVC forms part of the ‘Middle-earth is closer than you think’ campaign, which also includes a competition that gives entrants a chance of winning a trip to Los Angeles to watch the premiere of The Hobbit: the desolation of Smaug. PLUS: Google also gets in on the Hobbit action with an interactive journey through Middle-earth.

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Inspirational Kiwi writes music composition app using his feet
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This is the story of Lee Reid, a neuroscientist who overcame a debilitating pain disorder to write an app that makes it easier for people to compose music. Following on from the success of this original app, he has once again defied the odds by releasing a pro version that offers a range of new features.

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Orchard Thieves steals onto supermarket shelves, aims to profit from the premium cider boom
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Redwood Cider Co, which was purchased by DB Breweries last year, recently approached Running with Scissors to assist in the creation of a new product for the premium cider market, which is growing like topsy at the moment. And it responded to this challenge by creating the branding for Orchard Thieves, a fruit cider that’s available in either mandarin and lime or raspberry and vanilla. PLUS: is Rekorderlig actually a cider?

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New Kiwibank app aims to ease home hunting pains
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Kiwibank has centralised some of the key details about the property market in a new app that’s designed to enable prospective homebuyers to access all the information they need in one place. The app can be used to obtain pre-loan approval, peruse available houses, track the number of sunshine hours a home receives and check which homes are available in a neighbourhood.

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No more man tears: DDB and Lindauer present the man-sitter
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The second instalment of Lindauer’s “national girls’ night out” took place on 15 November at various nightspots across the country. And to ensure that the blokes didn’t feel too abandoned on this night of feminine revelry, Lindauer and BBD arranged a few celebrity man-sitters to entertain the sullen couch dwellers at home.

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Xbox dives into the murky waters of sharkvertising
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To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.

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Four new publications hit the shelves: belief still exists in print
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The phrase ‘print is dead’ has become ubiquitous in the industry, but there is still an argument to be made for region- and industry-specific publications that target certain groups of people. And in the last few months, four new titles have appeared on the market, and the teams working on these projects are optimistic about the future of print in New Zealand.

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Telling the New Zealand Story: how the campaign was brought to life
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Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.

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From export sticker to recognised brand: Bonita gets a facelift
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Following the successful brand projects for Jazz and Envy apples, Turners & Growers approached BRR with a unique brief to take the Bonita brand and export label and create an engaging brand for generations of kiwi banana lovers. Inspired by the flair for life in South American culture, BRR saw the opportunity to introduce a sense of personality, energy and positivity into the Bonita brand and the wider category.

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KiwiRail chugs into the living room with two new TVCs
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KiwiRail Freight and KiwiRail Scenic have released television commercials in an effort to remind Kiwis that rail is still relevant and enjoyable. Auckland-based agency Hot Mustard took charge of the Freight campaign, while Wellington-based Clemenger BBDO held the reins at KiwiRail Scenic Journeys.

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Kiwi celebs zip it for cancer
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Following the success of last year’s ‘what word do you hate the most?’ campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.

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Kiwi marketers still not convinced by Halloween – UPDATED
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According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.

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