As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky’s post-haka ad so annoying over the weekend.
Author Damien Venuto
Newshub’s latest video dabbles in social experimentation to show how one man’s viewing habits have the ability change. PLUS, TVNZ responds to Newshub’s claim to being New Zealand’s number one source for news.
It wasn’t that long ago that Yahoo could’ve bought both Google and Facebook. But now with the business sold to Verizon, we look at how it’s evolving its strategy in the local market.
This week, Instagram announced a new sub-header on posts specifying when a commercial relationship exists between an influencer and business. We chat to the ASA and IAB about whether this is a step in the right direction.
OMD general manager Zac Stephenson has left the agency to take over the reins at Ikon.
It’s been almost a year since Bravo first hit local TV screens. So we chat to general manager Maria Mahony about how the channel’s tracking, what it adds to the local lineup and the misconception that only women watch the shows.
Architecture in the digital landscape doesn’t age quite as gracefully as that in the real world. And after ten years of the same site, the team at NZ Herald decided it was time for some renovations.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
The release of MediaWorks’ financial figures this week showed that radio remains the healthiest and most important part of the business.
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.
Last night, among the historical aeroplanes on display at the Motat Aviation Hall, the digital advertising specialists of our industry were acknowledged at the inaugural IAB Awards dinner.
Over the past few weeks, TVNZ Blacksand has been getting few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
The trio has kept a relatively low profile so far, but the industry will certainly take an interest in seeing what they produce for their first two projects together.
With outdoor ad revenue booming, the timing couldn’t be better to get into the industry. But Lumo founder Phil Clemas is looking for more than a quick buck and short-term gains. He’s looking to build something with staying power.
Vice is continuing its investment in local stories with the launch of a new online platform dedicated to the unique experiences of living in the Land of the Long White Cloud.
FCB Media successfully defended its title as it was again declared Media Agency of the Year. Here’s a rundown of how the evening went.
We sift through the winners, the losers and the hyperbole of another radio survey.
As the Commerce Commission announced this morning that it would not approve the merger between NZME and Fairfax New Zealand, the heads of both organisations published official statements expressing their disappointment at the decision. We look at how it all went down.
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
As Quantcast opens an office in Auckland, the company’s founder Konrad Feldman talks to us about why machines rather than humans will determine where ads are placed in the future.
International research company GlobalWebIndex (GWI) has expanded into the local market, signing a founding partnership with FCB. PLUS: GWI data shows New Zealand is in second place globally for desktop ad-blocking (behind only Poland).
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe from the prying hands of tech and corporate giants.
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
With rolling waves, cheap beers and Komodo dragons, Bali has become well known as a tourist haven. And according to Kiwi entrepreneur Scott Stratford, it also happens to be a pretty good place to start a tech business.