Saatchi & Saatchi has filled some of the bank-shaped hole in its ledger with the ANZ sponsorship business. This partnership will kick off with the agency working on a project for the upcoming Commonwealth Games.
Author Damien Venuto
In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.
Following a competitive pitch that dates back to July, Goodman Fielder is understood to have appointed its new agency partners.
With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
Emma Bolser has quickly found a new abode in the industry, becoming a partner at Contagion and taking over the reins of the media department.
StopPress understands that The Warehouse Stationery will be taking the production of its mailers in-house. PLUS: Spark Digital account moves to Shine.
Publishing veteran Vincent Heeringa recently left ICG to join communications firm Anthem PR. We chat to him about what it’s been like jumping the fence to join an industry that journos love to hate.
As the debate over whether an agency should be a generalist or a specialist stews on, Young & Shand has doubled down in its commitment to digital with a string of senior hires.
Not all online audiences are equal. Some are far more valuable than others. And while 6,320 subscribers might not sound like a lot in the Insta-famous age, Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.
Kiwibank is embracing the changes taking place across the industry as it takes its lead creative agency off retainer from 1 August. This is according to Kiwibank general manager of marketing and communications Regan Savage, who says the shift is necessary at a time when it has become increasingly difficult to rely on a single provider to deliver across all available channels.
The IAB is looking to move beyond its role as a cheerleader for digital with the establishment of a new client committee, designed to identify and address the issues facing marketers in digital advertising.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel’s, Puhoi Valley, Freya’s and a number of other brands.
This week, it was reported that the New Zealand Labour Party had appointed Australian agency Moss Group to manage its election campaign. This move would be controversial enough in its own right but adding further complexity is the fact that the agency recently created a political ad slammed across the ditch for being ‘racist’ and ‘xenophobic’.
Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven’t exactly gone according to plan.
The silky voice of Lionel Richie has won over the ears of New Zealanders as well as the latest round of the radio results, with the Breeze overtaking The Edge as the number one station in terms of time spent listening. It was, however, business as usual on the talkback side with Newstalk ZB remaining comfortably on top.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
It wouldn’t be a year in advertising if there wasn’t a stoush about who has the best or biggest offering.
We talk to TVNZ general manager of technology Greg Montgomery about the strategy behind the broadcaster’s recent web revamp.
Y&R NZ has developed a new campaign that features a trio of talking babies that take Kraft Heinz’s infant food pouches through a thorough interrogation process.