Audi set to pitch creative account

Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.   

“We will be going to market in June as part of our normal business procedure to conduct a review of the marketplace,” said Barlow in an email to StopPress.

Barlow said that Audi’s current creative partner BCG2 is part of the process but would not name any other agencies involved.  

“We have not contacted any other agencies at this point,” Barlow said. 

Barlow joined Audi as head of marketing in September 2016, following the departure of Fiona Woolley to Tower. Before joining Audi, he held a range of marketing roles at Ford, Heritage Brands and Ice Breaker. 

This pitch does not involve the Audi media account, which FCB won in 2014 as part of the European Motors Distributors account (which also includes VW, Porsche and Skoda).

According to Nielsen ad spend figures, Audi spent $4.7 million on advertising for the year ending 30 June 2016—a figure that will no doubt attract a few possible suitors.   

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