In a move that seems a little counter-intuitive for an organisation established to champion local business, New Zealand Trade and Enterprise (NZTE) has awarded the redesign of its website to Australian agency DT, after putting out a tender for the business.
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing. But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.
Bauer, a company long accused of clinging to its print legacy, has gone a long way to shaking off that tag over the past few years with the launch of its digital hubs strategy. And it has been in serious launch mode over the over the last few months with the release of new brands Nadia and Paperboy. Now the publisher has rounded out is offer and unveiled a new online current affairs content site, dubbed Noted, that features content from its Listener, North & South, Metro and Paperboy brands (as well as a couple of other external partners). And journalists (and readers) lamenting the ongoing quest for the low hanging fruit are sure to like what it stands for.
Vice Media’s sales and marketing director Jamie Brewer says his team has an internal mantra that they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he’s put this mantra to the test in a three-part documentary series for Tokyo Dry.
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, brands are spoiled for choice these days. The only problem is that a significant amount of budget is being spent on the wrong choices, according to a recent study conducted by TNS.
It’s that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.
StopPress has received confirmation that 2Degrees has retained Special Group as its creative agency, following a pitching process involving a number of agencies.
Former Colenso business director Sarah Williams has crossed the floor from agency to client side to take on the role of head of brand, communications and experience at Spark. PLUS: Spark releases two more micro moments.
Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot announcing the arrival of Steinlager’s Tokyo Dry beer.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.
It’s been a year since Lotto sailed the pirate ship in ‘Pop’s Gift’ onto Kiwi TV screens, and the organisation has now followed this up with another fantastical piece of storytelling in a new spot called ‘Mum’s Wish’.
In a very challenging environment, media companies have had to get increasingly creative to increase their revenue or decrease their costs. Fairfax has started selling fibre. Sky is looking to shack up with Vodafone. And in a recent staff email, the RNZ executive team announced that it was looking for potential buyers to take over ownership of its central Auckland building. We talk to CEO Paul Thompson about why it’s selling the asset.
The impact of the US election has ramifications across the globe. And while non-US citizens might not be able to vote in this major decision, a pair of Kiwi creative exports reckon that we should do everything we can to ensure Americans head to the voting stations on 8 November.
A new weekly magazine is set to hit Auckland, and it’s somewhat ambitiously targeting a demographic that doesn’t usually read print. Today, addressing an audience of ad and media folk, Bauer has announced a new free publication called Paperboy, which will from 3 November be distributed in Auckland every Thursday morning.
A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.
Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.
Yesterday’s new season launch was Paul Maher ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV’s dead.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand’s Sarah Finnie Jens Hertzum about the thinking behind the change.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
TVNZ has dubbed Duke its ‘innovation station’ – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to channel’s programmer Ed Kindred about what this means and what he’s doing differently. PLUS: a look at how many Kiwis tuned into the the Paralympics this year.
The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to chief executive Rob Harvey about where he’s headed and why he’s moving at such speed.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
It has absolutely nothing to do with advertising, but every year agencies from across the industry descend on the Kings Arms for a night of noise. This year didn’t disappoint. It was everything you’d want from a gig: loud, crowded and energetic with a touch of Backstreet Boys.
The advertising industry isn’t immune to the very human tendency of passing so-called facts on from person to person. And one of the most common you’re likely to hear is that iconic brands are always consistent in their messaging. But as FCB head of strategy David Thomason explains, things are a bit more complicated than that.
As Lightbox chief executive Kym Niblock prepares to bid farewell to the SVOD industry, we sit down with her for a long chat about her stint at the centre of one of the fastest changing industries in New Zealand.
The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.