Author Damien Venuto

News
Sky and Vodafone executives answer questions on the proposed merger
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At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.

Features
Facebook looks to move from social to mass media
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Tom Hyde, Facebook’s creative agency partner across New Zealand and Australia, dislikes the word ‘content’, almost as much as he dislikes the fact Facebook is being used as a dumping ground for so much of it. We chat to him about how he’s working with local agencies to move the platform from being a social afterthought to the centre of advertising to a mass market.

News
Bauer eyes millennial girls with launch of MissFQ
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With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.

News
Media experts say NZME-Fairfax merger would make commercial sense
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This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.

News
Bauer gives Beacons attendees a tangible memento
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It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.

News
FCB Media dominates the Beacons
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Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.

News
Radio survey results: Newstalk ZB still strong, Mai FM takes big leap and MediaWorks hits a milestone as all stations grow
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Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.

News
An injection of reality TV: MediaWorks to replace Four with Bravo
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When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its “big” news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.

News
Vice throws more weight behind Kiwi arm
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Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.

Movings & Shakings
Contagion recruits a pair of replacements for Thompson
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The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”

News
Uber driver ‘disappointment’ shows the perils of a gig economy
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Yesterday, Uber announced via an email and social media that it would be reducing its rates by 20 percent. We asked three Uber drivers how they felt about getting their pay rates cut by 20 percent. Understandably, the response wasn’t great. And what’s more is that with the gig economy growing every year, we could soon see their disappointment spread to other industries as well.

News
Pandora launches sponsored listening sessions, NZTA jumps aboard
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Forcing ads onto online consumers simply doesn’t work; to the contrary, it’s been posited as one of the reasons for the development of ad blockers in the first place. So, in this context, advertisers and media companies have had to devise new ways of communicating with consumers in a way that doesn’t annoy them. One way that Pandora has responded to this challenge is by introducing so-called ‘sponsored listening sessions,’ which give listeners an hour of ad-free listening when they engage with an ad served onto the platform. And NZTA is the first brand to have given the new offering a shot.

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