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FizzyPop and Sunair launch new regional routes

FizzyPop, a full-service agency based in Hawke’s Bay, is launching of a new campaign for Sunair, promoting new flight connections from Hamilton Airport.

This initiative, in partnership with both Hawke’s Bay and Hamilton Airports, marks an improvement in the country’s regional travel, connecting Hamilton with Whangārei, Gisborne, and Napier, and further linking Napier with Tauranga, Wairoa, and Gisborne.

It underscores Sunair’s commitment to fast, daily services that cater to the dynamic needs of Aotearoa’s fastest-growing city, Hamilton, and its surrounding regions – putting Napier and Gisborne just an hour away, with Whangārei taking only a little longer.

“The introduction of direct flights connecting Napier with Tauranga and Hamilton represents a critical milestone for regional connectivity,” said Dan Power, Flight Operations Manager at Sunair.

“These routes are designed to strengthen economic and social ties between these vibrant cities, offering a reliable and swift travel solution that opens up new avenues for both business and leisure travellers.”

FizzyPop’s media strategy for this campaign integrates traditional advertising, such as static and animated billboards, with digital mediums.

These include YouTube pre-roll advertising, social media marketing, animated banners, and search advertising.

With Sunair now offering new connections from Hamilton, Hawke’s Bay, Gisborne, and Tauranga, specific advertising executions have been developed for each of the four regions, employing sophisticated geo-targeting to ensure that each geographic audience receives tailored messages.

Tom Young, director at FizzyPop, said, “At FizzyPop, we collaborate daily with businesses that are the heart and soul of regional New Zealand. As an agency we’re committed to driving growth for our clients in these areas.

“Partnering with the fantastic team at Sunair to enhance regional connectivity and growth perfectly aligns with our goals – it truly fuels our passion for making a difference in the regions we serve.”

FizzyPop’s media director Iain Urquhart said, “This campaign represents a perfect blend of our strengths in media and creativity.

“It’s thrilling to deploy our expertise in a way that not only speaks uniquely to our audiences but also optimises our econometric models to forecast ticket sales effectively, ensuring we meet our cost per acquisition goals.”

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