Author Damien Venuto

News
Matching eyeballs to videos: New Zealand Geographic and NHNZ team up to launch online streaming service
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New Zealand Geographic and NHNZ (formerly Natural History New Zealand) have formalised a partnership with the launch of a new digital platform and online streaming service. The new site, nzgeo.co.nz, contains thousands of stories and 10,000 images from the 25-year archive of New Zealand Geographc magazine alongside 160 hours of natural history and documentary programming from NHNZ. We chat to New Zealand Geographic editor and publisher James Frankham about the strategy behind this move.

News
NZ Fishing World takes the plunge, goes digital-only
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Tangible Media has followed in the footsteps of international publications like The Independent by ceasing the print publication of NZ Fishing World and focusing exclusively on the digital media business. We chat to associate publisher and editor Jeff Strang on why he’s betting big on digital.

News
Special Group’s Michael Redwood: Sydney office ‘definitely on track’ to be bigger than Auckland office by end of 2016
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Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.

News
Polygamous or monogamous? Harmoney appoints Contagion after playing the field with project-based partnerships
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Peer-to-peer lending site Harmoney has appointed Contagion to its advertising account after a pitch understood to have also involved Goodfolk and Problem Child. This news follows on from a period of relative polygamy for Harmoney, with the company taking its marketing business in-house last year and handing out project work to a range of agencies, including True, Goodfolk, JustOne and Latch Digital.

News
Barnes, Catmur and Friends takes ‘more of a backseat’ as Southern Cross Health appoints Contagion
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Southern Cross Health Society has appointed Contagion as its lead agency. The appointment means Contagion will now help develop and implement Southern Cross’ marketing strategy, creative, social and media work. Southern Cross Health society head of product and marketing Chris Watney says that Contagion will now be responsible for the day-to-day agency tasks and that Barnes, Catmur & Friends (the lead creative agency for the last eight years) “would be taking more of a backseat.”

News
NZDM Awards: Saatchi and ASB nab supreme, JustOne/.99 claims biggest haul, Foodstuffs crowned direct marketing organisation of the year
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Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.

News
FreeviewPlus shows streaming doesn’t have to be a chore
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Tiny mobile screens. Precarious cables traversing a room. Shared headphones and a laptop in bed. All familiar scenes to anyone who has delved into online streaming. And while any of these examples are acceptable in certain circumstances, a new campaign from Freeview NZ shows there are some advantages to the bigger television screen, particularly when watching a show with someone else.

News
Z Energy continues its sustainability push
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Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.

Opinion
Horse’s Mouth: Tom Ruddenklau, Volkswagen
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Of all the brands sold in New Zealand, none was rocked in 2015 quite as significantly as Volkswagen after the emissions scandal broke. So, if there’s one person who’s learnt a thing or two about change, it’s the car brand’s general manager Tom Ruddenklau.

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