Nielsen’s All National Radio survey showed that the weekly cumulative radio audience for RNZ National and Concert was 564,000 people aged 15 and over, a decent year-on-year lift when compared to the 503, 000 listeners recorded in the previous survey. We talk to Paul Thompson some of the moves that led to this uptick in weekly listener numbers.
The MediaWeb debacle has concluded with a jail term for former director John Clark, who was sentenced to three years’ imprisonment earlier today at the Auckland District Court.
Former MediaWorks TV chief executive Paul Maher will be joining Ogilvy & Mather early next year in an executive capacity that will see him working closely alongside managing director Greg Partington.
Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind Vodafone Xone. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.
The University of Otago has appointed Rainger & Rolfe to its creative account, following a pitching process that stretches back to an initial call for tender on 31 July.
While there’s plenty of growth in the local cider market, it’s still suffering from a bit of an image problem, particularly among Kiwi men who prefer beverages on the drier side of the scale.
In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
NZME is continuing to pull all its strings together with this week’s announcement that it was launching CreateMe, a new division comprising the media company’s core commercial content creators and strategists. And it seems in many ways quite akin to a creative agency. We chat to CreateMe general manager Fiona McLeod about the role she sees the new department playing in the industry.
SBS bank has introduced Kiwi audiences to a Kiwi couple, Eric and Sandra, who are randomly interrupted by luminescent text featuring messages from the bank.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to iSite chief executive Wayne Chapman about what this means for the business.
Saatchi & Saatchi has unveiled the latest Toyota Hilux campaign featuring a cast of poetic animals that can’t help but be drawn to the Hilux, even if it results in them ending up on the dinner plate. And yes, the spot is as mad as the premise sounds.
NZME has since the beginning of this year released over 12,000 videos, which have accumulated 42 million views, and the media company is looking to further consolidate its video offering with the launch of a production studio called NZME Vision and a new content hub dubbed WatchMe. Rolled out earlier this week, the WatchMe website has already been populated with a collection of comedy shows; a combination of established and upcoming talent, all produced through NZME Vision. StopPress chats to NZME about why it’s making this move.
Shout Media managing director Paul Kenny says that his company’s recent acquisition of Profile Plus gives it the necessary scale to challenge what he describes as “a virtual monopoly” of the poster market in New Zealand.
“If you’re looking at your comms and media plan and it looks suspiciously like the one you had ten years ago, then you’re probably building for where people were,” says Facebook’s chief creative officer Mark D’Arcy, who was recently in town to speak to the crowds at ad:tech and at AUT’s Project Connect. And he reckons the only way to change this is by breaking down the legacy structures and strategies that have until now determined how marketers and advertisers do their jobs.
Yesterday afternoon, RNZ head of Radio John Howson informed the department he leads that the state broadcaster has proposed disestablishing seven roles, including the one he holds.
Following a pitch process involving four agencies, New Zealand Police has appointed Ogilvy & Mather as its lead agency to drive its recruitment campaigns.
Several weeks ago, Lightbox released a research claiming that one in five people were likely to drop their Sky subscription following the Rugby World Cup. From the outset, it was clear that Lightbox was having a go at Sky and looking to win subscribers from the paid TV broadcaster. And although Lightbox chief executive Kym Niblock said the emphasis on Sky was simply a by-product of the research, there’s little or no ambiguity in terms of which who Lightbox is referring to in its latest TVC. PLUS: Niblock calls for the industry work on portraying ‘binge-watching’ in a more positive light.
Last night, the Fair Go team headed to the Cityworks depot in Auckland to host the 2015 edition of the Fair Go Ad Awards in the space occupied by the Food Truck. And at this year’s edition Hyundai ‘get lost’ spot earned the wooden spoon, while Lotto Powerball’s ‘Imagine’ spot earned the most votes.
A longtime staple of Korean television, eSports is set to hit Kiwi television sets with Sky announcing that launch of a pop-up channel on 19 December to screen the inaugural My Republic NZGC eSports Tournament live.
Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? And also, how are publishers monetising their international audiences?
MediaWorks’ decision this week to review 3D was, much like in the case of Campbell Live, met with a unanimous groan across the industry, as another sign that journalism isn’t commercially viable. But this isn’t entirely true. Current affairs reporting has a future, but the way it’s presented might need to change.
This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women’s Weekly website. So we chatted to the media company’s head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.
A study by PageFair and Adobe released in August estimates ad blocking will cost the global industry around US$41.4 billion dollars in 2016, up from the US$21.8 billion lost this year. And the onus of this revenue leak is increasingly being shifted onto publishers. So what are they doing to fight back against the ad-block threat?
The accuracy of online targeting tools when viewed alongside the ageing Kiwi population raises a few questions regarding the continued relevance of TV’s 25-54 trading demographic model. StopPress investigates whether this model has become little more than a blunt instrument in the age of big data insights.
With last week’s news of Ogilvy’s Paul Manning shifting across to .99 to take up the reins as the agency’s new managing director in early 2016, there were some question marks over what this meant for current managing director Ben Goodale. After the news broke, Clemenger Group sent out a release saying that JustOne and .99 would become disparate agencies (still within the Clemenger Group), with Goodale and Manning leading them respectively. We chat to Goodale about what the future holds for the agency he started just over a decade ago.
NZME confirmed today there would be a total of 15 redundancies across the business as part of its decision to bring news staff across radio, print and digital together in a single newsroom, which will house 280 employees.
After six years as the executive director at Ogilvy & Mather NZ, Paul Manning has resigned from his post to take up the managing director role at .99.
Last night, the rain didn’t stop the New Zealand Geographic team from distributing the awards for the Photographer of the Year competition. This is, after all, an annual event celebrating a group of people who during their careers have grown accustomed to weathering the elements—and a bit of water falling from the heavens didn’t seem to bug anyone in attendance. This year there were more than 5,800 entries, which the New Zealand Geographic team eventually whittled down to 28 finalists, from which nine winners were chosen.
At a presentation held yesterday, Lightbox chief executive Kym Niblock said that recent research conducted for the SVOD provider indicated that a fifth of current Sky subscribers said they were likely to leave the service after the Rugby World Cup and one in four are likely to add a streaming service in the near future. But Sky’s director of communications Kirsty Way thinks these figures will come to fruition.
For the upcoming Vodafone New Zealand Music Awards, Vodafone is following in the footsteps of the Coachella organisers by enabling those not in attendance to experience the event through Snapchat. And the telco hopes this will get the event to reach thousands of Kiwis beyond the 8,500 capacity of the venue.