StopPress has received confirmation that 2Degrees has retained Special Group as its creative agency, following a pitch involving a number of agencies.
Special Group managing partner Michael Redwood confirmed the news this morning, saying that 2degrees would be extending its three-year partnership with the agency.
“We have fantastic relationships with their team at all levels, and we’re really excited to have been chosen to partner them for the next stage of their growth,” Redwood says.
Redwood applauded the efforts of the team working on the 2degrees account for managing a “rigorous” pitch process while simultaneously launching the ‘disappearing data’ creative campaign for the client.
Special Group creative partner Tony Bradbourne says this win caps off a good period for the agency.
“During the last three months we have won new business, created great work and retained an account that we love working on,” Bradbourne says. “We couldn’t have asked any more from a brilliant group of very talented people at Special.”
The decision by 2degrees to open a pitching process follows on from this year’s appointment of Roy Ong to the position of chief marketing officer, after the departure of Malcolm Phillipps, who had been with the company from 2009.
“After a thorough pitch process our incumbent agency, Special Group, have delivered with a strong master brand strategy and creative platform to take the business forward,” says Ong. “We are pleased to be continuing this journey together.”
StopPress understands that many agencies expressed interest in the account, but 2degrees eventually whittled the list down to Special Group, Saatchi & Saatchi and the Dentsu Aegis Network (the parent company of creative agency Barnes, Catmur & Friends Dentsu).
During the pitching process, several industry sources noted that Saatchi & Saatchi had a relatively good shot at winning the business, given that joint-ECDs Corey Chalmers and Guy Roberts helped launch 2degrees in the local market while working at TBWA in 2009.