It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
Author Courtney Devereux
Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.
L&P has taken an interesting step with its latest campaign by DDB. Titled ‘The Best Day Ever’, the new campaign promotes itself as being ‘refreshingly different’, yet in some ways, it falls more into the refreshingly disgusting category.
Trade Me has released its latest campaign focusing on its motors and property sectors. The two-video creative is part of a new partnership with Clemenger BBDO and Colenso BBDO, as the brands work together to further cement Trade Me as a place that has ‘someone for everything.’
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other’s audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.
Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.
Aiming to get New Zealanders to speak more Te Reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to our Kiwis.
Humor and heartstrings were highlighted this time around for our nations favourite ads on television. Viewers again were asked to rank their top picks, with a good mix of heartfelt and hilarious pulling the top spots.
As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.
Self-titling your business often seems like the simplest way to intertwine your products with your own identity. But is it still this simple after your business grows and takes on its own meaning? Courtney Devereux finds out what having to uphold the reputation of a brand 24/7 really means.
Transgender rights are coming further into the spotlight as trans individuals speak out on the importance of recognition and support from their community. Now, progressive company Lush Cosmetics has announced its new Transgender Visibility campaign launching today.
The Farmers Santa Parade has long been an iconic symbol that signals the start of the New Zealand summer. Incredible floats grace our streets that have been intricately designed, planned, and orchestrated by Peter Taylor, the man behind the creations since 1972.
The way consumers are spending is constantly evolving, to reflect that, Mazda has switched to target the new ‘experience preferring’ generation with an automotive retail experience centre.
Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
Kmart, Whitcoulls, IKEA, Starbucks, Asos, Lululemon; all popular stores we know and love. But what is the origin of the name of some of our favourite brands?
Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.
Whittaker’s has announced the renewal of its partnership with charity group Kiwis for kiwi, continuing its effort to save the native bird and further enhancing its locally-owned credentials.
A lobby group for the Australian dairy industry is unhappy with the rise of plant-based milk products, claiming the use of the word ‘milk’ is confusing for customers and trades on the dairy product’s good name. So who’s in the right? And will it impact on the New Zealand industry?
Co-founded by brand strategist Shannon Coulter, the #GrabYourWallet campaign has helped 3,600 Trump-branded products to be dropped from online stores from Nordstrom, Sears, Kmart and Nieman Marcus.