It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
Author Courtney Devereux
Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.
L&P has taken an interesting step with its latest campaign by DDB. Titled ‘The Best Day Ever’, the new campaign promotes itself as being ‘refreshingly different’, yet in some ways, it falls more into the refreshingly disgusting category.
Trade Me has released its latest campaign focusing on its motors and property sectors. The two-video creative is part of a new partnership with Clemenger BBDO and Colenso BBDO, as the brands work together to further cement Trade Me as a place that has ‘someone for everything.’
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other’s audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.
Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.
Aiming to get New Zealanders to speak more Te Reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to our Kiwis.
Humor and heartstrings were highlighted this time around for our nations favourite ads on television. Viewers again were asked to rank their top picks, with a good mix of heartfelt and hilarious pulling the top spots.
As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.