Author Courtney Devereux

News
I’m still standing after BOTAB
By

Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.

News
Seeing gold: Onfire Design wins big at The Dieline Awards
By

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

News
For the sake of namesakes: Self-titling your business
By

Self-titling your business often seems like the simplest way to intertwine your products with your own identity. But is it still this simple after your business grows and takes on its own meaning? Courtney Devereux finds out what having to uphold the reputation of a brand 24/7 really means.

News
Showpo gives insight into its social marketing success story
By

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

News
Bambi Boutique: The launch that influence built
By

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

News
Is plant-based milk still technically milk?
By

A lobby group for the Australian dairy industry is unhappy with the rise of plant-based milk products, claiming the use of the word ‘milk’ is confusing for customers and trades on the dairy product’s good name. So who’s in the right? And will it impact on the New Zealand industry?