TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.
Neither 2degrees’ chief marketing officer Malcolm Phillipps or Special Group’s managing director Michael Redwood could be contacted. But it’s thought Special Group was informed this morning. It’s believed to have beaten out the incumbent, as well as Colenso BBDO and Barnes Catmur for the spoils.
It’s a huge win for Special Group. And it’s a huge blow for TBWA\ and its new management team. In some ways it’s a surprising decision, given the success the client and agency have had over the past few years, with the company ticking over one million customers, winning a host of awards, including the supreme award at the TVNZ-NZ Marketing Awards in 2010 and the overall Colmar Brunton Ad Impact Award in 2012, and recently announcing a $165 million cash injection from BNZ.
It’s thought the interim chief executive Stewart Sherriff, who came in to run the business after the death of Eric Hertz, has been looking at all of its supplier contracts. Ikon took over from Carat as 2degrees‘ media agency in July.