Author Ben Fahy

News
Introducing the StopPress + Zavy Social Scoreboard
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At StopPress, our goal is to showcase the best work from and the most interesting issues in the marcomms industry. But we’re largely leaving our editorial view out of it this time and letting the analytics do the talking with a new section dedicated to social media success: The StopPress + Zavy Social Scoreboard.

News
Running with wool: Idealog goes behind the scenes of Allbirds
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Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.

News
The StopPress Podcast #4: Simon Kemp, Contagious
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However you say it, and whatever you think of it, Cannes has become the high water mark of global commercial creativity and pretty much every agency (and, increasingly, every tech company) worth its salt seeks validation through victory at this huge annual festival in the South of France. This year, there were more than 43,000 entries and more than 15,000 attendees, celebrating both the best ideas and the fact that the company is paying for their potentially debauched and very expensive trip. Contagious, which, according to its blurb, helps brands across the globe to achieve the top 1% of marketing creativity, was there, as it is every year, and Simon Kemp, the head of its consulting division Insider in the Asia Pacific region, looked at some of the themes linking the award-winning campaigns. He visited recently as a guest of FCB and he sat down with Ben Fahy, the publisher and editorial director of StopPress and NZ Marketing, to discuss the impact of technology, advertising as a fashion show, the declining impact of creativity, the idea of purpose washing, and plenty more.

News
The StopPress Podcast #1: Bob Hoffman, the Ad Contrarian
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In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.

Features
In your space: True
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The advertising industry is renowned for its creative offices. And hot-to-trot independent agency True’s new space in Auckland doesn’t disappoint.

News
Attack is the best form of defence: NZ Marketing adapts its model
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At Previously Unavailable’s breakfast event this week, Air New Zealand’s head of innovation Scott Bishop spoke about the difference between companies with an offensive mindset (like, unsurprisingly, Air New Zealand, or Tesla, which took its patents open-source and backed itself to stay ahead of the competition) and companies with a defensive mindset. The defensive companies generally fail because they’re trying to protect a legacy and tend to force customers to adapt to their business model, rather than looking at what their customers actually want and solving their problems. While we’re not deluded enough to place ourselves in the same category as Air New Zealand or Tesla, the same binary choice applies to us: try to create the new, or try to maintain the old. So, after much chin-stroking, spreadsheet-staring, brow-furrowing and distance-gazing over the past few months, we’ve decided to take the offensive.

News
Horse’s Mouth: Faris Yakob on the value of attention—and the potential for attention collapse
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There’s no shortage of international experts being flown in to New Zealand to spread their wisdom to us New Zealand savages. But very few of them are as interesting and energetic as Faris Yakob, a dreadlocked ‘advertising philosopher’, author of Paid Attention and co-founder of Genius Steals. He was brought out by OMD to speak at its annual conference. So Ben Fahy sat down for a wide-ranging discussion about everything from the myth of originality to the fallacy of the impression to the musings of David Foster Wallace.

Opinion
So long, and thanks for all the fish
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As Ben Fahy skyrockets through middle management and passes the editorial baton of NZ Marketing and StopPress on to Damien Venuto, he valiantly searches for the meaning of life (and marketing).

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