There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign.
Rolling out across trade media today, the campaign is designed to highlight the company’s screens and illuminated solutions that connect and engage with consumers day and night.
According to Adshel, the evening commute can make up to 32 percent of daily audience, which essentially results in the same proportion of their advertising spend not being seen.
Adshel’s head of sales and marketing Ben Gibb says during the winter months, it’s crucial for brands and advertisers to select illuminated formats if they want to deliver truly effective campaigns and be able to engage with commuter audiences after sundown.
“With over 3,200 illuminated touchpoints throughout New Zealand, Adshel’s products ‘shine brighter’ day and night.”
To celebrate the campaign, Adshel has kicked off a competition for agency and marketing professionals to win a trip for two to Vivid Sydney Festival – a celebration of lights, music and ideas.
To enter, participants simply need to create a meme with their interpretation of ‘Shining Bright’.
Entries close 5pm 26 May 2017.