Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers

oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.

oOh! Media has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, a waterfront development project in Auckland.

It has also reached an agreement with Kiwi Property to introduce a new landmark digital LED installation and more of its digital ShopaLive and Evoke large-format screens at Sylvia Park shopping centre.

In an agreement with Stride Property Group, oOh! will provide out-of-home advertising screens to seven large retail centres across the country, with the deal including long-term renewals and two additional centres in Queenstown and Auckland.

oOh! will also introduce new classic ShopaLite and digital ShopaLive screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in the heart of the fast-growing population and business centre of Tauranga.

oOh! New Zealand general manager Adam McGregor says: “We are delighted to win long-term advertising rights with these leading developers and property owners. These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic out-of-home advertising and our exciting full-motion digital advertising portfolio.”

He says oOh! has invested to build New Zealand’s largest full-motion digital and classic retail out-of-home network which includes large Evoke hanging billboards and interactive Excite screens. “We look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”

QMS is also rapidly expanding its digital portfolio and switching on the Britomart Towers is an example of the growing network.

The ‘Britomart Towers’ are positioned either side of the escalators that funnel commuters in and out of the station. The sheer size and scale of these landmark sites ensures maximum impact and exposure to the large volumes of foot traffic moving throughout the station and provides visibility from all platforms.

QMS NZ chief executive Wayne Chapman says in a release: “Every weekday more than 35,000 passengers pass through Britomart station, a solid 20 percent increase over the last year. This passenger growth is only set to continue with the development of the City Rail Link.”

The ‘Britomart Towers’ offer advertisers the impact and flexibility of digital outdoor, with the ability to target a previously hard to reach busy rail commuter, he says. “We are proud to be able to bring our experience in delivering premium landmark digital billboards to the rail audience network.”

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