Ex-Amazon execs lead consultancy for ANZ brands

Ad tech industry veterans Paul Kent, Andrew Hammond and Blake Gorman have joined forces to launch Deep Media, a specialist consultancy that aims to reshape the Amazon advertising landscape in Australia and New Zealand. 

The trio were integral to the team that launched Amazon’s ad tech capabilities in Australia. They have extensive experience leading media and technology organisations, including Nine Entertainment, OMG and InMobi.

Kent, Managing Director and Co-Founder of Deep Media, explains: “With Deep Media, we’re on a mission to unlock the exciting potential of Amazon’s advertising solutions by offering a fully-managed service for both advertisers and agencies.

“Our service handles campaign setup, management and insights, ensuring businesses of any size and budget can tap into Amazon’s class-leading technology. 

“We’re proud to join the Amazon partner network and bring Deep Media to the Australian and New Zealand markets. Our team’s unique expertise ensures that Amazon advertising can become a strategic asset for any business.”

Deep Media’s leadership team brings a combined experience of over 12 years in the Amazon ad ecosystem, uniquely positioning the consultancy to guide clients through the platform’s intricacies. 

Hammond, Deep Media Chief Commercial Officer and Co-Founder, adds: “Our primary goal is to empower independent agencies and advertisers in harnessing the power of Amazon.

“With access to first-party data, exclusive inventory, and over 17 million unique customers visiting Amazon, IMDB and Twitch each month, the potential for any brand to expand its market share is undeniable.”

Gorman, part of the Deep Media leadership team, says: “With so many new privacy regulations and browser changes depreciating the value of third-party data, Amazon is uniquely positioned by allowing brands the unique opportunity to stay ahead of the curve through its ability to target and measure against first-party data.”

With 75.2 million average monthly visits and 59% growth in product searches last year, Amazon is challenging Google’s dominance in that sector.

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