Features
Blurring lines: are digital humans the next influencers?
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
Browsing: Features
Features
TVNZ-NZ Marketing Awards: All Blacks Tours kicks off a new strategy, wins Best Marketing on a Shoestring Budget
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
News
Growing up: Phantom Billstickers on the progression of posters
StopPress talks to Phantom Billstickers marketing manager Ben Stonyer on the evolution of the company and out-of-home. Once upon a time, posters were put up in…
Features
TVNZ-NZ Marketing Awards: Whittaker’s and MBM win Long-term Agency Partnership
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
Features
Best bar none: What Whittaker’s teaches us about building a fan base
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
Features
The unparallel importance of pairing the values of influencers to brand
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
News
Part Two: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
Features
TVNZ-NZ Marketing Awards 2019: Skinny uses famous names to win Best Marketing Communications Strategy
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
Features
Debating the change: Is digital actually altering how we operate?
Let’s start the debate! Rosie Yakob and Tom Goodwin recently opposed or agreed with how digital is (or isn’t) changing our industry landscape. Who do you…
News
Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
Features
TVNZ-NZ Marketing Awards 2019: Engineering New Zealand’s Wonder Project wins Best In-house Marketing
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Features
TVNZ-NZ Marketing Awards: sKids and Nestlé get kids cooking, win Best Collaboration
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Features
“There will always be people to guide and help inform our decisions”: The state of influencer marketing in New Zealand
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
Features
TVNZ-NZ Marketing Awards 2019: DB Breweries wins Best Brand Transformation
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Features
TVNZ-NZ Marketing Awards 2019: Auckland Council’s Emily Thorn named Rookie Marketer of the Year
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.
Features
TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald’s, named Marketer of the Year
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
Features
Content marketing comes of age – part two
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
News
Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
Features
Content marketing comes of age – part one
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
Features
An independent spirit: Time Out Bookstore on community, loyalty and cats
Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.
Features
Industry leaders on the future of media
We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.
Features
How is this still a thing? Reader’s Digest curates ‘articles of lasting interest’ for nearly a century
In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.
Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.
Features
IP partnerships: Walking in the clients shoes
Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part two of two.
Features
IP partnerships: Walking in the clients shoes
Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part one of two.
Features
The Radio Connection
What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
Features
Smart speakers and radio – the perfect combination
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”
Features
The State of Adlandia – part two
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
Features
The State of Adlandia 2019 – part one
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
Features
Horse’s Mouth: Rufus Chuter and Kris Hadley, Together
In October 2018, former FCB managing director Rufus Chuter and former OMD chief digital officer Kris Hadley announced they were launching a new strategy, technology and media management agency, Together. In the time since they’ve focussed on establishing their agency while operating on a simple philosophy: creating a great work environment, to attract great people, to produce great work. Chuter and Hadley fill us in on how they’re running their agency with the future in mind.
Features
The Hot List 2019: Vote for the media industry’s best thinkers, creators and products
For our next issue of NZ Marketing magazine (on sale in July), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazine, TV channel, radio station, media companies, visionaries and more. Voting closes 31 May.