Creating a campaign for a legacy brand can be difficult enough, owners can get stuck in the mentality of ‘that’s how it’s always been done’. However,…
Following Wrestler’s move to a new studio space, Erin McKenzie went down to Wellington to check it out and talk to co-founder and chief executive Ben…
To put right damaging perceptions, Tower championed its challenger spirit and ultimately attracted growth. The Challenge Seen as just another insurance company that’s old, traditional, and…
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
StopPress talks to Phantom Billstickers marketing manager Ben Stonyer on the evolution of the company and out-of-home. Once upon a time, posters were put up in…
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
Let’s start the debate! Rosie Yakob and Tom Goodwin recently opposed or agreed with how digital is (or isn’t) changing our industry landscape. Who do you…
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to be taking a different form. Graham Medcalf investigates.
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.