Browsing: Features
Features
Creating momentum: YoungShand’s creative directors on ideas that move the needle
This year, YoungShand has made a name for itself delivering emotionally-charged, behaviour-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ,…
Features
TVNZ-NZ Marketing Awards: Whittaker’s commitment to chocolate wins it Long-Term Marketing Excellence Award
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Features
TVNZ-NZ Marketing Awards: Flight Centre flys high, wins Best Use of Customer Insight/Data
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…
Features
Helping shape a nation: 80 years of the New Zealand Listener
This year Bauer Media’s New Zealand Listener celebrates its 80th anniversary. StopPress sat down with editor Pamela Stirling to talk about the anniversary issue, reflect on…
Influencer Month
Blurring lines: are digital humans the next influencers?
While social influencers have opened doors for those who aren’t famous on the internet to cash-in on their influence, a new wave of influencers is already…
Features
TVNZ-NZ Marketing Awards: All Blacks Tours kicks off a new strategy, wins Best Marketing on a Shoestring Budget
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
News
Growing up: Phantom Billstickers on the progression of posters
StopPress talks to Phantom Billstickers marketing manager Ben Stonyer on the evolution of the company and out-of-home. Once upon a time, posters were put up in…
Features
TVNZ-NZ Marketing Awards: Whittaker’s and MBM win Long-term Agency Partnership
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
Features
Best bar none: What Whittaker’s teaches us about building a fan base
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
Influencer Month
The unparallel importance of pairing the values of influencers to brand
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…