Browsing: Features
Features
Best bar none: What Whittaker’s teaches us about building a fan base
Spencer Bailey As the Face 2 Face podcast launches a new series looking at iconic Kiwi companies, Spencer Bailey, head of New Zealand for Facebook, looks…
Influencer Month
The unparallel importance of pairing the values of influencers to brand
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
News
Part Two: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
Features
TVNZ-NZ Marketing Awards 2019: Skinny uses famous names to win Best Marketing Communications Strategy
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
News
Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
Features
TVNZ-NZ Marketing Awards 2019: Engineering New Zealand’s Wonder Project wins Best In-house Marketing
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Features
TVNZ-NZ Marketing Awards: sKids and Nestlé get kids cooking, win Best Collaboration
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Influencer Month
“There will always be people to guide and help inform our decisions”: The state of influencer marketing in New Zealand
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
Features
TVNZ-NZ Marketing Awards 2019: DB Breweries wins Best Brand Transformation
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Features
TVNZ-NZ Marketing Awards 2019: Auckland Council’s Emily Thorn named Rookie Marketer of the Year
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.