New Zealand, Aotearoa, Middle Earth, Land of the Long White Cloud. What about Land of the Creatives? Erin McKenzie talks to Flux Animation, ToyBox and Augusto and finds out how our location in the South Pacific is no barrier to local production companies working around the world.
There’s never been a better time to be making great video content.
There’s never been a better time to be making great video content.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you know you’re making the right decisions when it comes to all that tech?
A rundown of those who walked home with a treasured doorstop last night.
As Chinese immigration into New Zealand gathers speed, Graham Medcalf looks at whether this means a new gold rush for local marketers.
Last month, Rainger & Rolfe blew out five candles to top off what managing partner Ant Rainger is calling “the best year yet”. To find out why, StopPress sat down with Rainger and his managing partner Jen Rolfe to reflect on the last five years and what’s to come for the indie.
Following Louise Bond’s move from CEO to chairperson of PHD New Zealand, we sit down with her to talk about her decision to step down, where her journey with PHD began and how the group is moving into the future.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
As the proverb says, ko taku reo taku ohooho, ko taku reo taku mapihi mauria (“my language is my awakening, my language is the window to my soul”). And while there is plenty of attention being placed on our native tongue during Māori Language Week – and an increasing interest from Pākehā in learning the language – Census data shows the number of people who can hold a conversation in te reo Māori on the decline. Many are looking to new technologies for revitalisation – and in the hope that it could get new speakers on board, too.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
With Netflix trialling promotional advertising between episodes on its platform, the binge-watchers’ line-up is being increasingly interrupted by unwanted content. The latest advertising move makes a future of commercial advertising on paid-for streaming services easier to imagine than ever before. We spoke to some media experts about what this could mean for New Zealand subscribers.
Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly transparent reporting and real McCoy ROIs, digital is where it’s at and the big, beautiful brand-building productions of yesterday are well and truly becoming a thing of the past.
But is that actually the case? Have marketers really turned their backs on the big budget mainstream campaigns of old? Is there still a place in the market for the cinematic TVC? And are brands still willing to play the long-game of identity building?
Celebrating research effectiveness, the research industry came out en masse for its 2018 RAEAWARDS with a glamorous evening at The Hilton on 17 August. This year’s RAEAWARDS attracted 50 entries across nine categories.
In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.
The rise of the internet has changed the way we advertise and seek houses. Or has it? Property Press is still hitting the streets weekly, with more editions than ever before. We take a look at the history of the catalogue with general manager Jason Hussey to see how it’s managed to stay afloat in the twilight years of print.
It’s been 26 years since Shortland Street started on New Zealand screens, and now it’s getting an injection of song and dance. Shortland Street – The Musical starts in Auckland this November, before touring the country in 2019. We talk to writer Guy Langford and director Simon Bennett about what that soap will look like on the stage.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.