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MediaWorks welcomes new head of rova
Neil Welch is joining the team at MediaWorks.
MediaWorks has announced the appointment of Neil Welch as head of rova platform, who joins with extensive international experience spanning content, product, platform strategy and audience growth.
Welch has held leadership positions at some of the world’s most influential digital and media organisations, including Reddit, Meta, LadBible Group and Sky News.
Most recently, he served as content lead for Reddit’s UK and expansion markets, where he led content strategy initiatives focused on user growth and engagement across international markets.
Prior to Reddit, he spent four years at Meta, leading global teams responsible for content experiences across Instagram, Facebook and Threads.
A strong foundation
Welch’s career also includes leadership roles at Sportbible and Bleacher Report, where he developed content strategies and original programming that generated significant audience growth and engagement. He began his career as a journalist with Sky News, providing a strong foundation in storytelling, audience behaviour and content innovation.
MediaWorks group content director Leon Wratt says Neil’s appointment represents a significant investment in the future of rova and the wider MediaWorks digital ecosystem.
“Neil brings a rare combination of content expertise, product thinking and platform experience gained at a truly global level. Throughout his career, he has demonstrated an exceptional ability to understand audiences and leverage content to build engaging product experiences that drive growth.
“As rova continues to evolve, Neil’s experience will help accelerate our ambitions and further strengthen our position as New Zealand’s leading audio platform.”
Audio a powerful medium
Neil said he was excited to join MediaWorks at a time of significant opportunity for digital audio.
“Audio remains one of the most powerful and personal forms of media, and rova is uniquely positioned within the New Zealand market. What attracted me to MediaWorks was the strength of its brands, its connection with audiences, and the opportunity to influence the future of audio experiences through a combination of great content, product innovation and technology.”
Neil recently relocated to Aotearoa with his Kiwi wife and young son and will officially commence his role with MediaWorks on 22 June.
