Author Erin McKenzie

News
2019 Winners
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These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.

News
Milo wins June’s Ad Impact Award
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June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.

News
2019 Finalists
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These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.

Partner articles
Milk delves into the New Brand Economy
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Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.

Partner articles
Open and outward-looking: how Acumen Republic is relevant 36 years on
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As the traditional silos of PR, creative, media planning, and digital collide and fragment, one agency has quietly held its place in our changing agency landscape; Acumen Republic has been looking after some of our most prestigious brands for more than 35 years, and is going from strength to strength. CEO Adelle Keely shares her thoughts on how Acumen maintains relevancy, especially in such changing times.

Partner articles
Solving the Tricky stuff
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Since its launch in 2018, Tricky has been delving into clients’ brands to solve problems and shift thinking from the core. Partner
Jill Brinsdon talks us through how it’s getting closer to clients’ needs and delivering on them in a sustainable way.

Features
More than one model in the sea, part three: how organisations are taking the reins of their advertising
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The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.

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